In a major pre-CES announcement, audio giant JBL has revealed five new products under its popular Endurance sports lineup, specifically engineered for athletes and fitness enthusiasts. The launch, strategically timed before the Consumer Electronics Show (CES) 2026 in Las Vegas, marks a significant push by the brand into high-performance sports audio.
A Diverse Lineup for Every Athlete
The new collection includes four distinct models: the JBL Endurance Zone, Endurance Peak 4, Endurance Pace, and Endurance Run 3. This range covers a wide spectrum of user preferences, from fully wireless earbuds and open-ear designs to dependable wired options. JBL confirmed that the Endurance Zone, Peak 4, and Pace will hit the market in January 2026, while the Endurance Run 3 models will follow in February 2026.
The core philosophy behind the refreshed Endurance series is to provide gear that matches the intensity of hard training. JBL engineers have focused on delivering secure fits, rugged durability, and powerful audio output that doesn't compromise on the user's awareness of their surroundings. The goal is to offer athletes the freedom to move without limitations.
Flagship Innovations: Open-Ear Design and Premium Features
The standout product in this launch is the JBL Endurance Zone, which represents the company's first foray into open-ear sports headphones. Utilizing JBL's proprietary OpenSound technology, these earbuds are designed to deliver strong bass while allowing ambient sound to pass through. This is a critical safety feature for runners and cyclists training outdoors.
The Endurance Zone boasts an IP68 rating for dust and water resistance, making it capable of withstanding sweat, rain, and tough conditions. It features flexible liquid silicone hooks and memory wire for a stable fit during intense activity. Battery life extends to 32 hours with the charging case, supported by fast charging. A four-microphone system ensures clear call quality, and controls can be customized via the JBL Headphones app.
For users seeking a traditional in-ear experience with top-tier features, the Endurance Peak 4 sits at the premium end. It introduces Adaptive Noise Cancelling to block distractions, complemented by a Smart Ambient mode for situational awareness. It also carries an IP68 rating and uses the TwistLock ear hook design. With support for Spatial Audio and a total battery life of up to 48 hours, the Peak 4 is positioned as the ultimate choice for serious athletes.
Expanding Open-Ear and Wired Choices
JBL is further broadening its open-ear portfolio with the Endurance Pace. This model features a lightweight neckband and adaptable titanium memory wire for comfort during long sessions. Like the Zone, it uses OpenSound technology for directional audio with minimal sound leakage and maintains an IP68 rating for durability.
Rounding out the announcement is the Endurance Run 3, offered in both USB-C and classic 3.5mm jack options. This model caters to users who prefer a simple, wired, and reliable solution. It promises JBL's signature Pure Bass Sound, sweat and water resistance, and an ergonomic design that stays put during exercise. Inline controls and integrated microphones facilitate hands-free calling and music management.
By expanding the Endurance range from entry-level wired earbuds to premium noise-cancelling and open-ear models, JBL is executing a clear strategy to dominate the performance audio segment for every type of active lifestyle. The official unveiling at CES 2026 in Las Vegas, scheduled for January 6-9, will provide the global stage for these innovative products.
