Crompton Greaves Consumer Electricals Ltd. has made a significant move to capture the health-conscious Indian kitchen with the introduction of its Ameo Air Fryer series. The company announced the nationwide launch of this new lineup, promising to deliver crispy and flavourful meals while eliminating the excessive oil and mess associated with traditional deep-frying methods.
Advanced Technology for Healthier Homes
Designed for performance and convenience, the Crompton Ameo Air Fryers are built around the concept of guilt-free snacking and family meals. The company states that its advanced air circulation technology ensures food retains its nutrition and taste without compromising on texture. A key highlight is the appliance's quiet operation, making it a discreet addition to any modern kitchen.
The series is packed with several proprietary technologies aimed at enhancing the user experience:
- Nutriguard Technology: Crompton claims this feature helps lock in essential nutrients that are often lost during deep-fat frying.
- Quick Fry Technology: This combines a Super Helix Heating Element and Jet Turbo Fins to dramatically cut down cooking time, a boon for busy households.
- SilentPro Technology: The air fryer operates at a noise level of just 45 dB, which the company says is about 13% quieter than competing models.
- Oil-Free Cooking: The core promise of the appliance is to deliver crispy food without the need for added oil, potentially reducing overall fat intake.
Design, Capacity, and Premium Features
Crompton has focused on a smart design that saves counter space without sacrificing cooking capacity. The Ameo Air Fryer boasts a compact footprint that is 25% smaller than standard models, yet it offers a generous 4.2-litre basket—reportedly up to 80% larger in capacity. For easy maintenance, it includes a non-stick, removable tray for hassle-free cleaning.
The premium Ameo DLX model comes with exclusive upgrades. It features a see-through cooking window integrated with a lamp, allowing users to monitor their food in real-time without having to open the fryer and interrupt the cooking cycle.
Market Availability and Executive Insight
The Crompton Ameo Air Fryer Series will be available for purchase across major retail outlets and online platforms throughout India. The series has been launched with a starting price point of Rs 8,999, making it a competitive player in the fast-growing air fryer segment.
Commenting on the launch, Ketan Chaudhari, Head – Small Domestic Appliances at Crompton, said, "Our aim was to introduce a solution that supports healthier cooking without any compromise on taste or convenience. With advanced features like Quick Fry Technology, Nutriguard, and SilentPro Technology, the Ameo series goes beyond just enabling low-oil cooking. It is designed to encourage a smarter and more balanced way of living for Indian families."
This launch signifies Crompton's strategic expansion within the small domestic appliances category, directly targeting urban and health-aware consumers looking for reliable and innovative kitchen tools. The emphasis on time-saving, nutrition retention, and quiet operation aligns with the evolving demands of contemporary Indian households.
