Asus Unveils Refreshed Zenbook and Vivobook Lineups in India
Asus has officially launched its latest Zenbook and Vivobook laptop ranges in the Indian market, introducing a diverse portfolio that includes the Zenbook S14, Duo, A14, and A16 models, alongside updated Vivobook Classic and S Series. Pre-orders for the Zenbook series are open from April 14 to April 20, with availability commencing on April 21 across Asus Exclusive Stores, Amazon, Flipkart, and the Asus E-shop. Prices for the new laptops start at Rs 1,79,990, catering to a wide spectrum of consumers from premium to budget-conscious segments.
Zenbook Series: Premium Design and Cutting-Edge Performance
The Zenbook lineup is built around Asus' Design You Can Feel philosophy, utilizing a proprietary material called Ceraluminum. This innovative chassis combines a ceramic-like texture with aluminium-grade strength, ensuring lightweight construction without compromising on durability. Under the hood, the series offers a split between Intel Core Ultra Series 3 processors and Qualcomm Snapdragon X2 chips, depending on the model, enhancing AI capabilities and overall performance.
Customers who pre-order the Zenbook models can avail limited-period benefits worth up to Rs 11,598. These perks include a 2-year extended warranty and 3-year Accidental Damage Protection for just Rs 999. Additionally, Zenbook Duo buyers will receive an Asus Vigour Backpack as a complimentary accessory.
Flagship Zenbook S14: Ultra-Thin with Exceptional Battery Life
The Zenbook S14 stands out as the flagship model in the range, designed for travelers seeking portability without sacrificing screen quality. Measuring just 1.1 cm thin and weighing approximately 1.2 kg, it features a 14-inch 3K Asus Lumina OLED display. Asus claims an impressive battery life of up to 27 hours, positioning it competitively against other ultrabooks in its price bracket. Configurations extend to an Intel Core Ultra 9 processor with 50 TOPS of NPU performance, starting at Rs 1,79,990.
Innovative Zenbook Duo: Dual-Screen Productivity Powerhouse
The Zenbook Duo represents a bold innovation with two 14-inch 3K 144Hz Asus Lumina Pro OLED touch displays mounted on a Ceraluminum chassis. This dual-screen setup is tailored for users who multitask across multiple windows or applications. Despite its power-hungry configuration, Asus asserts a battery life of up to 32 hours, powered by Intel Core Ultra 7 processors. The model starts at Rs 2,99,990, offering a premium solution for productivity enthusiasts.
Zenbook A14 and A16: Snapdragon-Powered Portability
The A-series introduces Qualcomm's Snapdragon X2 processors into the Zenbook family. The Zenbook A14 weighs under 1 kg and promises up to 33 hours of battery life on its OLED panel, making it an ideal choice for on-the-go users. The Zenbook A16 steps up with a Snapdragon X2 Elite Extreme chip rated at 80 TOPS, marking it as the most AI-capable model in the lineup. Both are designed as thin-and-light everyday machines, with the A14 starting at Rs 1,85,990 and the A16 at Rs 1,99,990. Note that the A16 does not have a confirmed launch date yet.
Vivobook Series: Affordable AI-Enabled Laptops
Complementing the Zenbook range, Asus has refreshed its Vivobook lineup with the Classic and S Series. The Vivobook Classic models, including the 14 and 16 variants, are powered by Intel Core Ultra 5 Series 3 chips with 47 TOPS of NPU performance and feature an IR-sensor-backed AI camera for face unlock. The Vivobook S14 and S16 upgrade to Intel Core Ultra 7 processors with up to 49 TOPS and offer up to 29 hours of battery life. All four models are Copilot+ PCs, supporting Microsoft's AI features out of the box. Prices start under Rs 1 lakh, with the Vivobook Classic beginning at Rs 98,990 and the S Series at Rs 1,28,990.
This launch underscores Asus' commitment to blending innovative design with advanced technology, providing Indian consumers with a wide array of options for work, creativity, and entertainment.
