In a dramatic escalation of their long-standing rivalry, Tesla founder Elon Musk has publicly called out Amazon's Jeff Bezos for allegedly copying his business moves. The confrontation emerged after Bezos announced his backing of a massive $6.2 billion artificial intelligence startup called Project Prometheus.
The Copycat Accusation
Elon Musk didn't hold back his feelings about Bezos' latest venture. On November 18, 2025, Musk took to his social media platform X to express his amusement and accusation simultaneously. His post read, "Haha no way," followed by the word "copy" accompanied by a cat emoji - a clear reference to Bezos being a copycat.
This isn't the first time Musk has accused Bezos of imitating his strategic moves. According to industry observers, the pattern began when Amazon's founder revealed plans to launch internet-beaming satellites that would directly compete with SpaceX's Starlink service. The tension further escalated when Amazon acquired self-driving startup Zoox, seen as a direct challenge to Tesla's leadership in autonomous vehicle technology.
Bezos Takes Hands-On AI Role
Jeff Bezos is making a significant career move with Project Prometheus. The Amazon founder is set to take a hands-on leadership role as co-CEO in the AI startup, marking his first operational position since stepping down as Amazon CEO in 2021. This development was reported by The New York Times, citing sources familiar with the matter.
Bezos is partnering with former GoogleX director Vik Bajaj to focus on AI developments that support engineering and manufacturing across multiple sectors. Their ambitious vision spans computers, aerospace, and automobiles, indicating a broad approach to artificial intelligence applications.
What Makes Project Prometheus Unique?
Currently operating in stealth mode, Project Prometheus has already secured $6.2 billion in funding, with significant contributions coming from Bezos himself. Unlike many AI startups focusing on theoretical research, Project Prometheus aims to concentrate on practical applications of artificial intelligence in manufacturing and engineering.
According to Forbes reports, Bezos remains unconcerned about potential AI bubbles forming in the technology sector. He apparently sees substantial room for technological developments that could reshape everyday life across multiple industries. The startup's focus on real-world applications rather than pure research sets it apart in the crowded AI landscape.
The growing competition between Musk and Bezos highlights the increasing importance of artificial intelligence in shaping future technologies. With both billionaires investing heavily in AI, their rivalry promises to accelerate innovation while providing plenty of dramatic moments for the tech world to follow.
