Adobe's First Creators' Toolkit Report Reveals AI Revolution in India
Adobe has just released its inaugural Creators' Toolkit Report. This comprehensive study explores how content creators worldwide are integrating creative generative AI and mobile tools into their daily workflows. The findings from India are particularly striking, showing a rapid transformation in how creators work.
Indian Creators Lead in AI Adoption
According to the report, Indian creators are embracing artificial intelligence at an impressive pace. They are using AI to boost efficiency, expand their audience reach, and unlock entirely new avenues for creative expression. The data reveals that AI is no longer a niche tool but has become central to their creative processes.
Key findings from Indian creators include:
- 95% of creators report that AI has accelerated the growth of their business or follower base
- 85% say AI helps them create content they otherwise couldn't have made
- 97% believe AI has positively impacted the creator economy
AI Integration Across Creative Workflows
The report reveals that 99% of creators now actively use creative generative AI. This technology is no longer confined to single tasks. Instead, it has become integrated across their entire workflow. Adobe surveyed over 16,000 creators across eight countries including the United States, United Kingdom, France, Germany, South Korea, Japan, India, and Australia to gather these insights.
Creators are using AI for multiple purposes:
- Editing, upscaling, and enhancement (77% of creators)
- Generating new assets like images and video (75%)
- Ideation and brainstorming (58%)
Furthermore, 89% of creators report using more than one creative generative AI tool in the past three months. They do this to improve output quality, experiment with different capabilities, and match the right tool to the right task.
Trust and Transparency Remain Critical Concerns
Despite the enthusiastic adoption, creators have significant concerns about AI tools. The report indicates that 78% of creators worry about their content being used to train AI without their permission. This highlights ongoing issues around trust and transparency in the AI ecosystem.
Creators discover new AI tools through various channels:
- Personal research (74%)
- Social media trends (68%)
- Recommendations from other creators (54%)
However, not every AI tool makes the cut. The top barriers to adoption include:
- High cost (38% of creators cite this)
- Unreliable output quality (28%)
- Uncertainty about how the AI model was trained (30%)
Agentic AI: The Next Big Leap
The report identifies agentic AI as the next major development in creative technology. This refers to AI systems that can take more autonomous actions to achieve creative goals.
The findings show strong creator interest in this emerging technology:
- 90% of creators are optimistic or excited about agentic AI's potential
- 96% would consider using AI that learns their creative style
Top desired use cases for agentic AI include:
- Automating repetitive tasks (66% of creators want this)
- Brainstorming content ideas (63%)
- Surfacing content performance insights (57%)
The Adobe Creators' Toolkit Report provides valuable insights into how artificial intelligence is reshaping content creation globally, with Indian creators at the forefront of this transformation.
