YouTube is rolling out a new in-app messaging feature that allows users to share videos and chat directly within the platform. This marks the return of a capability that the company previously removed in 2019. The feature is now expanding to users in the United States, United Kingdom, Brazil, and Singapore after being tested in select markets.
Announcement and Purpose
Announcing the rollout, YouTube stated: "Our community loves to share videos with their friends and family, and we want them to be able to do it in one place. Today, we're starting to expand our in-app video sharing and messaging feature to the U.S. and other global locations so more users 18 and older can connect over their favorite videos directly on YouTube."
The company explained that the feature is designed to let users share videos and react to them in real time without leaving the YouTube app. Users can access the feature through a new messaging icon and send invitations to start conversations.
"Whether it's a new music video, a helpful tutorial, or a funny Short, this update will give users a new way to share right where they're watching. Simply click the new messaging icon directly within the YouTube app to send an invite to share videos and react in real-time," the company added.
How YouTube's Messaging Feature Works
Unlike traditional social messaging platforms, YouTube's system requires users to invite others through a unique URL before a conversation can begin. The invite link remains valid for seven days and must be shared through a third-party messaging platform.
After receiving the invitation, users can choose to "Allow messaging" or select "Not now." This approach is intended to limit conversations to people users already know rather than opening communication to the broader YouTube community.
Once connected, users can exchange messages, share videos—including unlisted video links—and receive notifications for new chats. However, private videos cannot be shared through the feature.
Safety and Moderation
The company noted that the feature is only available to users aged 18 and older. It also includes moderation and safety controls, allowing users to unsend messages, block contacts from messaging them again, and report conversations when necessary.
The launch comes years after YouTube discontinued its earlier direct messaging system. During testing last year, the company described messaging as a "top feature request," indicating continued demand from users for a built-in way to share content and discuss videos without relying on external apps.
Expansion and Feedback
The feature was first tested across parts of Europe in November before expanding to additional markets. YouTube said the rollout builds on feedback from regions where the tool has already been available.
The company added, "As with all features on YouTube, our Community Guidelines apply to all shared content and messages. We're excited for user feedback in new markets and look forward to expanding even further soon."
