WhatsApp is testing a premium Meta One subscription bundle that combines WhatsApp Plus, Facebook Plus, and Instagram Plus with exclusive features. The plan includes animated sticker packs, custom app icons, and scheduled messages, priced at €2.49 per month in Europe.
Key Features of Meta One Subscription
The subscription offers 18 new app theme colours, 14 custom app icons, the ability to pin up to 20 chats, bulk chat settings changes, and 10 exclusive ringtones. These features aim to enhance user experience and personalization.
Scheduled Messages Feature
WhatsApp is introducing a scheduled messages feature, allowing users to set future delivery times for reminders, greetings, or notifications. Queued messages will be visible in the interface, providing better control over communication.
Pricing and Availability
The subscription is priced at €2.49 per month in Europe, with regional pricing based on purchasing power, similar to X platform's premium fee structure. This move is part of Meta's strategy to retain users amid competition from Snapchat, Signal, and Telegram.
Competitive Context
With 3.5 billion active users, WhatsApp is introducing these premium features to maintain its market leadership. The Meta One bundle is currently in testing, with no official launch date announced.
