KPMG has introduced a new dashboard for its employees in the United States to monitor how frequently they use artificial intelligence tools. According to a report by Business Insider, the dashboard is currently being utilized within KPMG's advisory division, which comprises approximately 10,000 employees.
Dashboard Tracks AI Usage and Compares with Peers
The tool enables workers to compare their AI usage against predefined targets and their colleagues. The company hopes this initiative will foster more frequent and sophisticated use of AI tools across teams, as per the report. The dashboard displays how often employees engage with AI during their workdays and contrasts their usage with a target goal and with others in their team.
KPMG stated that the tool was introduced late last year as part of its broader strategy to accelerate AI adoption throughout the organization. A company spokesperson told Business Insider, "Our data shows regular AI users produce higher-quality work, feel less stressed, and spend more time on strategic work. These benefits help people progress faster in their careers. They can also better serve our clients who are going through their own transformation programs." The firm added that over 90% of its US employees are already using AI tools on a weekly basis.
KPMG's Push for Deeper AI Adoption
KPMG is encouraging employees not only to use AI but to use it more effectively. The company is now focusing on advancing the sophistication of AI usage rather than merely increasing basic adoption. "We are well past simple adoption," the spokesperson said as cited by the BI report. "We are focusing on encouraging people to use our many powerful AI platforms and tools in more frequent and sophisticated ways." The firm employs several AI tools, including internal platforms and external solutions like Microsoft 365 Copilot.
Employee Concerns About Dashboard Accuracy
However, the report indicated that some employees believe the dashboard may not fully capture actual AI usage. Two employees told Business Insider that the system could be easily manipulated. One employee remarked, "You can just run a prompt — that would be your AI usage for the day," adding that some users could automate prompts to inflate their usage numbers. The report also noted that certain tools used by developers might not be tracked by the dashboard.
Other Firms Also Monitoring AI Usage
KPMG is not alone in implementing such tracking mechanisms. The report highlighted that several companies are now monitoring AI usage to gauge its impact. For instance, firms like JPMorgan, Disney, and Amazon are also utilizing dashboards to oversee how often employees use AI and how it influences their work.
Broader Strategy Includes Training and Incentives
KPMG emphasized that the dashboard is part of a wider plan encompassing training and incentives. The company has launched programs such as the AI Spark Innovation Awards, which reward employees who demonstrate creative use of AI. Additionally, KPMG has collaborated with the University of Texas at Austin to study how employees can leverage AI more effectively. "Our research with UT-Austin shows that the people who get the most value out of AI did not have the most technical knowledge or simply used AI for basic tasks," the spokesperson said. "Instead, they treated AI like a true partner, iterating and guiding AI through more complex work or thinking."
