Chennai Book Fair Embraces Digital Transformation with New Mobile Applications
The Chennai Book Fair has taken a significant leap into the digital age this year. Organizers have introduced a suite of mobile applications designed to enhance the experience for both visitors and stall owners. These digital tools aim to streamline operations and provide better access to information.
Dual Apps for Visitors and Stall Owners
Two separate apps have been launched to cater to different user groups. The Chennai Book Fair app targets visitors, while the Chennai Book Fair Partner app serves stall owners and publishers. Both applications require users to register with their names and mobile numbers.
For visitors, the app offers a comprehensive list of stalls. It includes stall numbers and their specific row locations within the fairgrounds. A key feature allows users to inquire about available books directly through the app.
"To reply to queries, stall owners and publishers can log on to the Partner app," explained Sukumar Subramanian, CEO of ECBEE Innovations. His firm developed the apps in coordination with Bapasi, the organizing body. "The replies will reach the respective visitor, and an alert will be sent to their phones."
Digital Platform for Publishers
Beyond the apps, a digital platform has been implemented for publishers. This system enables them to apply for stalls at the book fair electronically. It also displays a virtual layout of the event, helping organizers manage space allocation more efficiently.
"Stall owners applied for a slot at the book fair digitally this year," noted Bapasi member Shankar Gomathinayagam. "The lot process was also digitised. That saved us a lot of time."
Current Adoption and Future Plans
However, the apps are still in their early stages. Not all stall owners have updated their catalogues on the platform. Organizers report that only 40 out of 450 publishers have provided their details so far.
"We are working to enrol others," Gomathinayagam added, acknowledging the need for broader participation.
Visitors have welcomed the digital additions but point out areas for improvement. Some suggest enhancing network connectivity inside the stalls to ensure smooth app usage. Others propose adding features like pre-booking options for specific books.
"The apps will be a great addition to the fair," said visitor Abirami N. "They can add a feature that lets people pre-book a particular book."
Addressing Common Concerns
A persistent issue at the book fair has been visitors struggling to locate books, even with the existing website. Organizers hope the new apps will mitigate this problem by providing real-time, accessible information.
"The apps may help," said Bapasi president R S Shanmugam. "At the 50th anniversary of the Book Fair next year, we will go completely digital."
This statement underscores a commitment to further digitization, aiming to make the Chennai Book Fair a model for modern literary events.
