boAt Strengthens UAE Retail Footprint with Lulu Hypermarkets Partnership
Domestic manufacturer boAt, which has been ranked as the world's No. 3 audio company by IDC for the calendar year 2024, has announced a significant retail expansion in the United Arab Emirates. The company's products are now available at Lulu Hypermarkets across the region, marking a strategic move to bolster its offline presence and improve accessibility for consumers.
Expanding Offline Reach in Key UAE Locations
Already established both online and offline in the UAE, boAt's entry into Lulu Hypermarkets represents a major milestone in its international growth journey. This expansion includes key locations such as Barsha, DSO Al Wahda, and Khalidiya, ensuring that customers across Dubai, Abu Dhabi, Sharjah, and other cities can experience boAt's range of stylish audio and lifestyle products firsthand.
Product Range Available at Lulu Stores
Consumers will now find boAt's most popular categories at Lulu stores, including:
- True Wireless Earbuds (TWS)
- Portable Speakers
- Headphones
- Nirvana premium audio range for immersive sound
- Charging solutions such as power banks
CEO Comments on Strategic Move
Gaurav Nayyar, CEO of boAt, stated: "boAt has always been about making world-class audio experiences accessible and stylish. Our presence at Lulu Hypermarkets is another step towards deepening our connection with UAE consumers and expanding our offline reach through trusted retail partners."
Reinforcing Global Ambitions
This partnership reinforces boAt's ambition to become a global lifestyle audio powerhouse, while providing UAE consumers with greater opportunities to explore and enjoy its products. With this expansion, boAt continues to build its international footprint, tapping into one of its most important overseas markets and enhancing its brand visibility in the competitive audio industry.
