In the high-octane world of professional wrestling, a formidable power couple has quietly emerged, commanding not just the ring but also significant financial clout. Rhea Ripley, a cornerstone of WWE, and Buddy Matthews, a featured star in AEW (All Elite Wrestling), have established themselves as one of the industry's most lucrative pairings. While neither promotion publicly discloses contract specifics, informed industry estimates for 2025 reveal a combined net worth that places them among the elite earners across both major promotions.
The Financial Might of a Cross-Promotion Duo
Together, Ripley and Matthews are estimated to be worth somewhere in the impressive range of $6 million to $8 million. This substantial figure cements their status as one of the wealthiest couples in professional wrestling when considering pure salary. Their earnings are significantly bolstered by performance bonuses, merchandise sales, endorsements, and the security provided by their long-term contracts. This financial success story is a testament to their individual rises to the pinnacle of their respective companies.
Rhea Ripley: WWE's Million-Dollar Lynchpin
Rhea Ripley's ascent in WWE has been meteoric, mirroring her growing economic power. Since her transition from NXT to the main roster, she has become one of the most dominant and recognizable figures in the women's division, consistently featured in championship rivalries and premium live events. Her base salary is reported to be in the mid-six figures, but this amount is substantially amplified by various revenue streams.
Her income is inflated by performance-based bonuses, a share of merchandise royalties, and fees for major appearances. WWE's commitment to Ripley was underscored by a long-term contract extension, a move designed to keep her with the company for years to come. This deal highlights not only her in-ring reliability but also her crossover appeal as a brand ambassador. Consequently, Ripley's personal net worth is estimated to be between $1 million and $3 million, with potential for further growth as her star continues to rise.
Buddy Matthews: AEW's Seasoned and Savvy Earner
On the other side of the wrestling spectrum, Buddy Matthews has carved out a lucrative niche in AEW. Recognized as one of the most technically proficient performers of his generation, Matthews' AEW contract is considered financially advantageous. It reportedly strikes a balance, compensating him fairly for his extensive experience and his regular role as a television talent.
While his exact salary remains confidential, Matthews' longer tenure in major global promotions compared to many peers has contributed to a higher cumulative net worth. His financial portfolio extends beyond his wrestling contract. Matthews actively cultivates additional income through merchandise, independent bookings, and digital ventures like gaming and streaming. These diverse revenue streams are key to understanding his estimated net worth of $5 million in 2025.
Branding, Endorsements, and Lifestyle
Their influence extends far beyond the squared circle. Rhea Ripley has transformed her distinctive image into a valuable commercial asset, securing partnerships with brands in the fitness, gaming, and collectibles sectors. Buddy Matthews, while maintaining a grounded profile, effectively monetizes his platform through strategic brand collaborations and community-focused engagements. Together, they represent a new archetype of the modern wrestler: top-tier in-ring performers who are also astute brand builders and entrepreneurs, leveraging their fame into a multimillion-dollar partnership.
