New England Patriots icon Tom Brady created a social media sensation by sharing an exquisite close-up photograph of his dazzling diamond-encrusted Patek Philippe timepiece on Instagram. The legendary quarterback captioned the post with a playful nod to the high-stakes atmosphere: "Big game Big watch." The timing of this luxurious display was particularly intriguing, as Brady was fulfilling his professional duties as FOX Sports' lead NFL analyst, providing commentary on the pivotal NFC Championship clash between the Los Angeles Rams and the Seattle Seahawks.
Subtle Team Allegiance Through Horology
Despite his official role covering an NFC showdown, Brady cleverly declared his unwavering support for an AFC franchise—his beloved former team, the New England Patriots, now led by quarterback Drake Maye. How did he achieve this subtle endorsement? By adorning his wrist with a magnificent blue-themed, ice-out masterpiece that stood in stark contrast to the yellow gold and lime green color schemes dominating the gridiron. This sartorial choice spoke volumes about his enduring loyalty and personal preferences.
Patek Philippe Aquanaut Luce Haute Joaillerie: A Masterpiece Unveiled
According to the official Patek Philippe website, this horological marvel is identified as the Aquanaut Luce Haute Joaillerie. The esteemed Swiss luxury watchmaker has masterfully blended a "contemporary sporty chic" aesthetic with haute joaillerie craftsmanship in this white gold Aquanaut Luce automatic model. The timepiece is lavishly set with an array of diamonds and blue sapphires arranged in sophisticated snow and baguette settings.
The bezel, which gracefully encircles the watch's crystal and dial, is adorned with sapphires that create a captivating gradient effect, transitioning seamlessly from light blue to deep, mesmerizing dark blue hues. The distinctive checkerboard dial proudly displays the iconic pattern symbolic of the Aquanaut collection, featuring an impressive assembly of 72 baguette-cut sapphires, 38 baguette-cut diamonds, and 160 brilliant-cut diamonds. Additionally, the hour markers are accentuated with 12 baguette-cut sapphires, while the dial plate itself is crafted from luxurious 18K gold. Completing this masterpiece is a dark blue composite material strap, secured by a white gold fold-over clasp embellished with diamonds.
Broadcast Bling During Championship Sunday
The former Tampa Bay Buccaneers quarterback chose to wear this timeless horological treasure during FOX's Sunday Night Football broadcast of the NFL Conference Championship game on January 25, 2026. His on-air appearance instantly transformed into a showcase of high-end watchmaking, drawing attention from sports enthusiasts and luxury aficionados alike.
Substantial Price Tag: Estimates Vary
Various media outlets have reported differing valuations for this exquisite timepiece. US Weekly's Kristie Lau-Adams suggests that the seven-time Super Bowl champion's prized possession retails for approximately $287,000. In contrast, Max Winters of the Daily Mail reports a significantly higher estimate, placing the retail price around $650,000.
Ryan Sanudo of The U.S. Sun corroborates the higher figure, stating that Brady's watch is believed to cost $650,000. Similarly, Billy Heyen of The Sporting News reports a price of $653,000. Adding to the conversation, NFL aggregator and prominent sports media personality Dov Kleiman highlighted on social media platform X that FOX broadcaster Tom Brady went viral for wearing a Patek Philippe Aquanaut Watch valued at over $600,000.
This luxurious accessory not only complemented Brady's on-screen presence but also sparked widespread discussion about the intersection of sports broadcasting, personal style, and high-value horology.
