Formula E Forges Major Partnership with Technology Leader TDK
The ABB FIA Formula E World Championship has secured a significant new partnership, announcing global technology company TDK as the Title Partner for the upcoming Tokyo E-Prix. In a broader agreement, TDK has also been named an Official Partner for the entire 2025/26 Formula E season. This collaboration marks a strategic alignment between the premier electric racing series and a powerhouse in the automotive and mobility technology sector.
TDK's Prominent Role at Tokyo Night Race and Beyond
As the Title Partner for the Tokyo E-Prix, TDK will enjoy high visibility at its home event in Japan. The race, scheduled as a night event on the streets of Tokyo from July 24 to 26, will feature extensive trackside branding and integrated digital and physical touchpoints. This presence will be amplified for global audiences watching the broadcast, reinforcing TDK's commitment to the championship throughout the season as an Official Partner.
Educational Initiatives and Digital Content Collaboration
Beyond traditional sponsorship, the partnership includes a meaningful educational component. Formula E and TDK will provide engineering students with exclusive behind-the-scenes access to the electric racing series. This initiative aims to offer emerging talent a unique perspective on the cutting-edge technology and engineering that defines the future of motorsport and sustainable mobility.
Additionally, the organizations will launch a new digital content series designed to showcase the synergy between TDK's advanced technologies and the high-performance environment of Formula E. This content will highlight how innovation in components and systems contributes to the evolution of electric racing.
Leadership Perspectives on the Strategic Alliance
Formula E CEO Jeff Dodds expressed enthusiasm about the partnership, stating, "We are thrilled to welcome TDK as the Title Partner for the Tokyo E-Prix and Official Partner of the 2025/26 season. Japan is a spiritual home for automotive innovation, and TDK's mission to drive societal transformation through technology aligns perfectly with our vision. Their commitment to supporting engineering students also ensures that this partnership leaves a lasting legacy for the future of the industry."
TDK CEO Noboru Saito elaborated on the company's strategic motivations, saying, "TDK has consistently regarded automotive as a priority market and, through this title sponsorship and partnership, reaffirms its commitment to contributing to its ongoing transformation. TDK aims to become a trusted and essential partner at the heart of the automotive industry, strategically positioned in future mobility, vehicle electrification, and data-driven intelligence."
He further emphasized TDK's role in the electric mobility revolution, noting that electric vehicles incorporate thousands of TDK products. "Mobility is a cornerstone of TDK's AI ecosystem, and by driving innovation from within, we are committed to enabling smarter, safer, and better automobiles. Through these initiatives, TDK has embraced Formula E's vision and decided to support it. We are proud to be the title sponsor at our home event here in Tokyo," Saito added.
Broader Engagement Through Thought Leadership
The partnership extends to Formula E's thought-leadership platform, with TDK serving as the Official Partner of Change. Accelerated. Live Tokyo. This summit brings together experts from industry, government, and sport to discuss the future of sustainable mobility and technology, further solidifying the collaborative focus on innovation and societal impact.
The Tokyo E-Prix, set as a doubleheader event, promises to be a highlight of the Formula E calendar, combining the excitement of night racing with the technological showcase facilitated by this new partnership with TDK.
