The world of professional hockey is witnessing a fascinating financial rivalry off the ice. In 2025, Connor McDavid of the Edmonton Oilers and Auston Matthews of the Toronto Maple Leafs are not just the brightest stars on the rink but also the undisputed leaders in the NHL's financial arena. Their phenomenal performances are matched by unbelievable paychecks, massive endorsements, and strategic investments, making them the athletes to watch both in sports and business.
Net Worth and Salary Breakdown: A Financial Tie
As of 2025, the net worth of both Connor McDavid and Auston Matthews is estimated at a staggering $30 million each. This impressive figure is built on a foundation of record-breaking contracts and savvy financial moves. McDavid is concluding the final year of his monumental eight-year, $100 million deal, with a current contract value of $12.5 million for the year, comprising a $3 million base salary and a $7 million signing bonus.
On the other side, Auston Matthews boasts an average annual salary of $13.25 million, thanks to a four-year contract extension with the Toronto Maple Leafs. This places them at the absolute pinnacle of NHL earnings, a clear testament to their indispensable value to their franchises. While their annual incomes are neck-and-neck, their overall financial portfolios are remarkably similar, securing their top positions.
Endorsements and Investments Beyond the Ice
The financial power of these athletes extends far beyond their team salaries. Their endorsement portfolios are a who's who of major brands, adding millions to their net worth and expanding their global reach. Connor McDavid's partnerships include giants like Alo Yoga, BodyArmor, BetMGM, and Rogers Communications.
Auston Matthews has an equally impressive roster, with deals from Nike, Upper Deck, Fanatics, Royal Bank of Canada, Uber, Bet99, and Prime Hydration. These collaborations are not just lucrative; they strategically build their personal brands worldwide.
Both stars are also astute investors, diversifying their income streams. McDavid has invested in the sports media platform Buzzer, while Matthews has put his money into the hockey equipment innovator Marsblade. This business acumen ensures their influence and wealth generation continue long after their playing days.
Philanthropy: Giving Back to the Community
McDavid and Matthews understand that with great wealth comes great responsibility. Their charitable pursuits highlight their off-ice character. Connor McDavid is a strong supporter of the Ben Stelter Fund, an initiative dedicated to raising awareness and funds for children battling cancer.
Auston Matthews actively participates in campaigns like Movember, which focuses on promoting men's health and mental well-being. These efforts show that their legacy is being crafted not only through goals and assists but also through meaningful contributions to society.
Connor McDavid and Auston Matthews are redefining what it means to be a modern NHL superstar. They masterfully blend elite athletic performance with sharp financial strategy and heartfelt philanthropy. From Edmonton to Toronto and across the globe, they dictate the play both on the ice and in the boardroom, solidifying their status as true sporting legends of this era.
