Milind Soman to Headline 22km Hill Highway Run in Kerala's Idukki District
Bollywood actor and renowned long-distance runner Milind Soman is set to participate in a high-profile run along Kerala's scenic Hill Highway. The event, organized by the Kerala Infrastructure Investment Fund Board (KIIFB), aims to promote the state's infrastructure projects and showcase this modern roadway. Soman will join the run on February 22, starting at 7 am, covering the Elappara–Kanchiyar stretch in the Idukki district.
Details of the Hill Highway Run Event
The 'Hill Highway Run' will span a distance of 22 kilometers, tracing a route from Elappara to Kanchiyar town via Chappath. This initiative is part of a broader KIIFB campaign designed to raise awareness about its significant contributions to Kerala's development. Participants have the unique opportunity to run alongside Milind Soman, with registrations currently open through KIIFB's official website and a dedicated WhatsApp bot.
Advanced Construction and Eco-Friendly Features of the Hill Highway
The Hill Highway in Idukki represents a major infrastructure achievement, completed under KIIFB's leadership at an estimated cost of Rs 134.4 crore. Stretching over 1,332 kilometers from Kasaragod to Thiruvananthapuram, this highway connects 13 districts along the fringes of the Western Ghats. For its construction, KIIFB employed the rare and advanced Full Depth Reclamation (FDR) technology, an eco-friendly method that enhances durability and resilience against natural calamities, ensuring long-term structural strength.
Key features of the highway include dedicated utility ducts for electricity and internet cables, modern drainage systems, and rest areas with scenic viewpoints established every 50 kilometers for travelers. Additionally, the highway has emerged as a prominent tourist attraction, actively promoted as part of the 'Spice Route' initiative to boost Kerala's tourism sector.
Viral Announcement and Registration Information
The announcement video for the Hill Highway Run, shared by Milind Soman with the compelling call 'Ennal Vaa...' (Come, then), has already gone viral across social media platforms, generating significant public interest. Those interested in joining the run can register via KIIFB's official website (www.kiifb.org) or through its WhatsApp bot (+91 9072000430), offering a chance to experience this unique event alongside a celebrated fitness icon.
