Conor McGregor and Dee Devlin: Building a $220 Million Sports Empire
From humble beginnings in Dublin, Ireland, Conor McGregor and Dee Devlin have crafted one of the most financially successful partnerships in modern sports history. While McGregor's fighting prowess brought initial fame, their combined business acumen has transformed them into a powerhouse worth an estimated $200 million to $220 million in 2026, according to publicly reported figures from Forbes and confirmed business sales.
Conor McGregor's Financial Ascension: UFC Stardom and Whiskey Windfall
Conor McGregor's journey to becoming the UFC's biggest star laid the foundation for their wealth. Forbes once named him the world's highest-paid athlete in 2021, a testament to his earning power. The cornerstone of his financial portfolio remains the 2021 sale of his majority stake in Proper No. Twelve Irish whiskey, a deal confirmed by Forbes to be worth up to $600 million before taxes and partner distributions.
Beyond this landmark transaction, McGregor accumulated millions through UFC fights, lucrative pay-per-view shares, and high-profile sponsorships over the years. His 2021 bout against Dustin Poirier stands out as one of the highest-selling UFC events in history. Although McGregor has not competed since sustaining a leg injury at UFC 264 in July 2021, he continues to generate substantial income through business contracts, brand endorsements, and strategic partnership agreements.
As of 2026, his next UFC fight remains unconfirmed. UFC President Dana White has discussed McGregor's potential return in multiple interviews, yet no official fight schedule has been announced, keeping fans and analysts in suspense about his competitive future.
Dee Devlin's Crucial Role and Personal Wealth
Dee Devlin has been instrumental in the couple's success, supporting McGregor since before his rise to fame. She managed his early training schedules and finances during their financially lean years, gradually taking on significant responsibilities in their business operations.
While Devlin does not publicly disclose separate earnings, financial estimates from business reports suggest her personal net worth ranges between $15 million and $20 million. She plays a pivotal role in family investments and brand decisions, collaborating with McGregor on property investments in both Ireland and the United States. The couple, who share four children, frequently appear together at major events, showcasing their united front in both personal and professional spheres.
Lifestyle and Strategic Investments in 2026
McGregor and Devlin's wealth is reflected in their luxurious lifestyle and diverse investment portfolio. They own premium properties in Dublin, Ireland, and the United States, establishing a transatlantic presence. McGregor has strategically invested in fitness brands, fashion ventures, and sports recovery businesses, diversifying their income streams beyond fighting and endorsements.
Their investment strategy emphasizes long-term growth, with a focus on industries where McGregor's brand influence can drive value. This approach has allowed them to maintain and expand their wealth despite McGregor's hiatus from active competition.
The Current Financial Landscape
With no official UFC fight announcements for 2026, McGregor remains active on social media, promoting his various business ventures. The UFC is expected to make an official announcement regarding any confirmed return, but for now, the couple's combined net worth remains firmly estimated between $200 million and $220 million.
This financial standing underscores how McGregor and Devlin have evolved from a fighting duo to a business empire, leveraging fame into sustainable wealth through smart investments and strategic partnerships. Their story serves as a blueprint for athletes seeking to build lasting legacies beyond their sporting careers.
