Eileen Gu Transitions from Olympic Glory to Fashion Spotlight in Milan
Just days after securing two silver medals and one gold at the 2026 Milan-Cortina Winter Olympics, freestyle skiing sensation Eileen Gu has confirmed she is staying in Milan—but not for athletic training. Instead, the 22-year-old is diving back into the fashion world for Milan Fashion Week, showcasing her multifaceted career beyond the slopes.
A Dual Passion: Skiing and Fashion Co-Exist Beautifully
In an interview with AFP, Gu revealed her excitement about exploring creative avenues through fashion. “It’s Fashion Week in Milan. I have the other job, the other fashion thing,” she said. The Stanford University student emphasized that fashion has always been integral to her life, allowing her to express femininity and creativity. “I’m really excited to just explore some other avenues, be creative, and explore my femininity through fashion, which is something I’ve always loved,” Gu explained. She added that skiing and fashion “co-exist so beautifully,” and she aims to demonstrate this balance during her time in Milan.
Building a Legacy: Olympic Success and Fashion Empire
Eileen Gu has risen to become one of the most recognizable figures in winter sports, holding the title of the most decorated female Olympic freestyle skier. Beyond her athletic achievements, she has cultivated a strong presence in the fashion industry. Signed with IMG Models, Gu has graced the covers of Chinese editions of prestigious magazines like Vogue, Harper’s Bazaar, Elle, Cosmopolitan, and GQ. Her collaborations extend to luxury brands such as Fendi, Gucci, Tiffany & Co., and Louis Vuitton. In 2022, she attended the Met Gala, and in 2023, she walked the runway at Paris Fashion Week, solidifying her status as a fashion icon.
Financial Success and Controversy: Addressing Criticism
According to Forbes, Gu earned approximately $23 million last year through endorsements and partnerships, highlighting her commercial appeal. However, this success has not come without scrutiny, particularly in the United States, where her decision to compete for China instead of Team USA has sparked criticism. During the Olympics, Gu acknowledged the intense pressure she faces. Speaking to USA Today, she admitted, “I do,” when asked if she feels like “a bit of a punching bag for a certain strand of American politics.” She further stated, “So many athletes compete for a different country. People only have a problem with me doing it because they kind of lump China into this monolithic entity, and they just hate China.”
Motivations Beyond Money: Inspiring a New Generation
Gu has consistently denied that financial incentives drove her choice to represent China. In an interview with TIME Magazine, she clarified, “The US already has the representation. I like building my own pond.” Her goal is to inspire more young athletes in China, especially girls, to take up freestyle skiing, fostering growth in the sport within the country.
From Snow to Runway: A New Chapter Begins
As Gu transitions from the Olympic arena to the fashion runways, her journey exemplifies the blend of athletic excellence and creative pursuit. While her Olympic chapter for the season has concluded, a new stage in Milan awaits, where she continues to balance her passions and inspire audiences worldwide.
