A satirical election campaign song has taken social media by storm in Kerala, creating a political stir by drawing a controversial link between the state's ruling Communist Party of India (Marxist) and the sensational Sabarimala temple gold heist case.
The Viral Sensation and Its Content
The parody song, which has amassed significant views and shares across platforms, uses catchy tunes and pointed lyrics to suggest a connection between the CPM and the high-profile theft of gold from the famed Sabarimala temple. The content is designed for the election season, aiming to influence public perception through humor and critique.
Despite the song's sophisticated political messaging, its origin story is remarkably humble. The lyricist, identified as Chalappuram, has a formal education only up to the third standard. Yet, this has not limited his prolific output. In a fascinating detail, Chalappuram has written approximately 600 songs in his career, many of which have been used explicitly for political campaigning during elections.
The Man Behind the Lyrics: Chalappuram
Chalappuram's journey from a modest educational background to becoming a sought-after campaign lyricist highlights a unique facet of Kerala's political culture. His ability to distill complex political narratives into simple, viral-worthy verses has made him an unofficial asset during election cycles.
His body of work, now comprising around 600 compositions, underscores a deep engagement with the state's political discourse. The latest viral hit focusing on the Sabarimala issue and the CPM is perhaps his most widely recognized work to date, demonstrating how local art forms intersect with major political and social controversies.
Political Repercussions and Public Reaction
The song's rapid spread online has ignited debates and discussions, forcing a reaction from political quarters. The Sabarimala gold heist is a sensitive subject, and its politicization through a viral medium adds a new dimension to the ongoing election narrative in Kerala.
Analysts note that such content, while satirical, can have a tangible impact on public opinion, especially when it resonates with existing suspicions or narratives. The fact that the song was released and gained traction around 16 December 2025, as reported, places it squarely in the heat of the campaign period, maximizing its potential influence.
The phenomenon also raises questions about the evolving nature of political campaigning in India, where social media virality, powered by locally crafted content, can sometimes overshadow traditional rallies and manifestos. The blend of sharp political commentary, a controversial temple theft case, and the unlikely story of its creator has ensured this song remains a key talking point.
