In a significant push to improve the investment climate, the Uttar Pradesh government has unveiled a structured, time-bound mechanism to provide end-to-end support to investors during the critical initial phases of their projects. The initiative, rolled out by the state's investment promotion agency, Invest UP, aims to boost investor confidence and dramatically speed up project execution.
Mukhyamantri Udyami Mitras: The Single-Point Facilitators
At the core of this new framework are the Mukhyamantri Udyami Mitras. Each facilitator will be responsible for shepherding up to 10 investment proposals. The revised and strengthened role of these Mitras is designed to eliminate the need for investors to navigate multiple government offices independently.
The state has mandated a comprehensive hand-holding period of the first 60 days for every investment intent. This period is considered vital for securing approvals, ensuring inter-departmental coordination, and facilitating early decision-making.
What Does the 60-Day Handholding Entail?
The Udyami Mitras will act as the primary coordinators for investors, managing approvals related to a range of essential services. Their responsibilities include:
- Facilitating power connections and environmental clearances.
- Coordinating land allotment and building plan approvals.
- Securing necessary permissions from urban local bodies and industrial development authorities.
- Ensuring time-bound completion of all documentation and compliance requirements.
Furthermore, they are empowered to resolve issues by coordinating with relevant departments under existing rules and to flag any procedural gaps or policy suggestions through official channels.
Accountability and High-Level Monitoring
To ensure the mechanism delivers results, a robust accountability framework has been put in place. Monthly progress reports for each investment intent are compulsory. Any delays or lack of transparency will be escalated immediately for resolution.
Senior officials will conduct fortnightly reviews of the progress, with the CEO of Invest UP maintaining close personal monitoring of the entire initiative. Letters detailing the new protocol have already been dispatched to divisional commissioners, district magistrates, and CEOs of industrial development authorities to ensure coordinated action.
A Proactive Shift Post-Global Investors Summit
This proactive, outcome-driven facilitation model marks a strategic shift following a recent review meeting chaired by the Invest UP CEO. The program is aligned with the Centre's 'Ease of Doing Business' framework and aims to attract investments, generate employment, and drive balanced industrial growth across Uttar Pradesh.
The Mukhyamantri Udyami Mitra Yojana is a flagship initiative launched to ensure effective implementation of the investment commitments secured during and after the landmark Global Investors Summit 2023. A total of 105 Udyami Mitras were recruited in May 2023 through a competitive process and have been deployed across all 75 districts and six industrial development authorities, serving as a crucial bridge between investors and the state administration.
