The Karnataka State Beverages Corporation Limited (MSIL) witnessed a massive surge in alcohol sales on New Year's Eve, ringing in 2026 with record-breaking revenue. The state-owned corporation reported selling liquor worth a staggering Rs 18.11 crore across its outlets on December 31, 2025.
State-Wide Sales Surge on New Year's Eve
This impressive sales figure represents a significant spike, effectively doubling the revenue compared to a typical day. The sales were generated from a total of 37,450 boxes of liquor sold through 1,066 outlets spread across various districts of Karnataka. The data highlights the substantial consumer demand during the year-end celebrations.
Mysuru Region Emerges as Top Contributor
Among all regions, the Mysuru division stood out as the highest revenue generator for MSIL. Out of the total Rs 18.11 crore state collection, sales from the Mysuru region alone accounted for Rs 3.04 crore. This underscores the region's major contribution to the day's overall financial performance for the state corporation.
Implications for State Revenue and Market Trends
The record turnover on a single day provides a substantial boost to the state's excise revenue, which is a crucial income stream for Karnataka's treasury. The figures also point to clear consumption patterns linked to major calendar events. Analysts often view such sales data as an indicator of discretionary spending and economic sentiment during festive periods.
The sales were officially recorded and reported on January 1, 2026, providing a prompt snapshot of the year-end economic activity. While the data reflects high demand, it also brings into focus the operational scale of MSIL, which holds a monopoly over the wholesale distribution of Indian-made liquor in the state.
