PMRDA to Resume Crackdown on Illegal Hoardings Along Pune Highways
The Pune Metropolitan Region Development Authority (PMRDA) has announced it will restart its anti-encroachment drive targeting illegal banners and hoardings along key state and national highways within its jurisdiction. This decision comes amid a noticeable rise in such unauthorized structures during the recent local body elections.
Major Routes to Be Covered in the Drive
The crackdown will focus on several important routes under PMRDA limits, including:
- The Pune–Nashik highway, particularly the Chakan stretch
- Pune–Satara highway (NH-48)
- Pune–Solapur highway (NH-65)
- Nagar Road and Satara Road
- The old Pune–Mumbai highway
- Various stretches in the Hinjewadi area
PMRDA officials confirmed on Thursday that the enforcement drive, which was conducted intensively last year, will be relaunched next week. The primary objective is to remove illegal hoardings that obstruct visibility, contribute to traffic congestion, and pose serious road safety risks to motorists.
Commuters Express Scepticism About Lasting Impact
Despite the authority's announcement, regular commuters have expressed doubts about the long-term effectiveness of such drives. "This drive was carried out last year too, but the situation returned to the same state," said Rekha Tejwani, a frequent traveler on the Pune–Nashik highway.
Another commuter raised concerns about enforcement gaps, stating, "It is surprising that there was no check when these banners came back. There should be strict fines and even FIRs to act as a deterrent against repeat violations."
Official Statement and Planned Action
A senior PMRDA official emphasized that the drive will specifically target highways where illegal hoardings distract motorists and block sightlines. "The drive will be taken up again, particularly along highways where illegal hoardings distract motorists and block sightlines," the official stated. "A list of unauthorised structures is being prepared and action will begin in phases."
The authority had previously launched a large-scale operation to dismantle illegal hoardings along state and national highways, citing violations of advertising norms and structural safety guidelines. Officials explained that the objective was to reduce visual clutter, improve traffic flow, and minimize accident risks caused by poorly placed or unsafe hoardings.
Coordination and Enforcement Measures
PMRDA officials clarified that hoardings erected without mandatory permissions—especially those that appeared during the election period—will be removed, and violators will face appropriate action as per regulations. The drive will be conducted in coordination with local bodies and traffic police to ensure smooth execution without disrupting vehicular movement.
This renewed effort underscores PMRDA's commitment to maintaining road safety and urban aesthetics in the Pune metropolitan region, addressing both immediate hazards and long-term regulatory compliance.
