In a significant push to promote rural welfare, Krishi Vigyan Kendras (KVKs) operating under the ICAR-ATARI Zone 3 in Kanpur successfully conducted extensive awareness programmes this Sunday. The focus was the Government of India's flagship initiative, the "Viksit Bharat-G RAM G" scheme, which stands for Viksit Bharat-Guarantee for Rozgar and Aajivika Mission-Gramin.
Massive Direct and Indirect Outreach Achieved
Raghavendra Singh, the Director of ICAR ATARI zone 3 in Kanpur, highlighted the impressive scale of the outreach. Direct communication was established with more than 5,500 participants on the first day and over 8,800 on the second, culminating in a total direct engagement of over 14,300 individuals across the two-day drive. The indirect reach, amplified through social media and other platforms, was even more substantial, informing approximately 27,000 people on day one and 49,000 on day two. This brought the total indirect awareness count to a remarkable 76,000 people made knowledgeable about the scheme's provisions.
Multi-Pronged Campaign Strategy
The awareness campaign was meticulously structured to ensure deep penetration into the rural community. A variety of formats were employed to cater to different audiences. These included dedicated sarpanch congregations, specialised training programmes, village-level seminars, and innovative "walking seminars." Dialogues were actively held with gram panchayat representatives to ensure grassroots understanding and support.
Extensive publicity formed the backbone of the campaign, utilizing traditional and modern mediums alike. Posters, pamphlets, wall writings, and aggressive social media campaigns were deployed to spread the message far and wide.
Key Benefits of the G RAM G Bill Explained
Director Raghavendra Singh detailed the core benefits that rural families can expect under the G RAM G Bill. The scheme is designed as a comprehensive package for rural upliftment, promising:
- Assured employment for more days annually.
- Access to skill development and entrepreneurship promotion programmes.
- Creation of new income sources at the local level.
- Enhanced participation of women and youth in the rural economy.
- Focused development of basic infrastructure in villages.
Additionally, officials elaborated on the scheme's broader objectives, which include reducing rural-to-urban migration, ensuring effective utilisation of local resources, and strengthening a self-reliant (Atmanirbhar) rural economy.
The initiative was met with enthusiastic approval from the community. Villagers and public representatives present at the events described the Viksit Bharat-G RAM G awareness drive as a crucial and timely step towards securing employment and building a developed (Viksit) rural India.
