Hubballi's Summer Heat Fuels Watermelon and Muskmelon Boom at Roadside Stalls
As temperatures continue to soar in Hubballi, roadside fruit stalls have mushroomed across the city, with watermelon and muskmelon experiencing exceptionally high demand. From busy junctions to neighborhood stretches, vendors have lined up along numerous roads to cater to the growing need for seasonal fruits that offer quick relief from the intense summer heat.
Vendors Capitalize on Hydration Demand
Bright stacks of cut and whole melons, kept ready for customers, are drawing steady crowds throughout the day. This is particularly evident during afternoon and evening hours when the heat reaches its peak. Vendors report that demand for watermelon and muskmelon has risen sharply in recent weeks, as residents increasingly prefer hydrating fruits that are easy to consume and widely available.
Many customers are opting for freshly cut slices, while others purchase whole fruits to take home. This seasonal rush has encouraged more temporary sellers to set up small stalls, significantly adding to the number of fruit points visible across Hubballi.
Sourcing from Local and Interstate Markets
The melons being sold in Hubballi are sourced from a mix of local and interstate suppliers. Traders and vendors confirm that supplies are arriving from within Karnataka as well as from neighboring states like Tamil Nadu and Andhra Pradesh. This depends largely on availability and current market rates.
The combination of local produce and imported stock helps vendors maintain a steady supply during the peak season. However, it also influences pricing, as transportation and handling costs can vary significantly between different sources.
Price Increases and Market Dynamics
This year, prices have increased slightly compared to earlier weeks. Vendors attribute this rise primarily to higher transportation charges. Increased fuel costs and logistics expenses have pushed up the overall cost of bringing fruits to city markets and roadside points.
Saleem Shaikh, a watermelon trader, provided specific insights:
- Lower watermelon production has led to high demand.
- Farmers are selling two different kinds of watermelon in the field for Rs 20 to 25 per kg and Rs 25 to 30 per kg.
- Transportation charges have increased to Rs 3 per kg from the previous Rs 1.5 per kg.
- The previous season saw a good yield because watermelon prices were lower.
- Muskmelon prices are also quite high currently.
Despite these marginal price hikes, sales remain robust. Watermelon and muskmelon continue to rank among the most preferred summer fruits in Hubballi. Vendors anticipate that demand will stay high as long as the heat persists, with steady arrivals planned to meet customer needs across the city.
