As the world welcomed 2025, Bollywood's King Khan, Shah Rukh Khan, chose Dubai for his New Year's celebrations, effortlessly becoming the centre of attention without any need for pyrotechnics. The superstar was a distinguished guest at the United Arab Emirates' extravagant eight-day New Year festivities, which featured massive art displays, cutting-edge visual spectacles, and live acts. However, amidst all the grandeur, a subtle detail on SRK's person sparked a massive online conversation.
The Understated Style That Spoke Volumes
Videos circulating from the event captured the actor in a signature all-black ensemble that perfectly encapsulated his cool demeanour. He sported a sleek black leather jacket layered over a plain T-shirt, complemented by well-fitted trousers, a black beanie, and dark sunglasses. The look was clean, sharp, and utterly effortless. While his outfit was undoubtedly stylish, the gaze of sharp-eyed fans and luxury enthusiasts quickly drifted to his wrist, where the true statement piece was quietly making its presence felt.
The mystery was soon decoded by the popular Instagram page, Indian Horology, known for spotting high-end timepieces. In a detailed post shared on January 3, the page identified the watch adorning Shah Rukh Khan's wrist as the exceedingly rare Rolex Cosmograph Daytona Sapphire. The estimated price tag attached to this accessory is as staggering as its rarity – approximately ₹13 crore.
Decoding the ₹13 Crore 'Ghost' Watch
This is not a watch you can simply walk into a store and purchase. The Daytona Sapphire occupies a rarefied space even within the world of luxury horology; it is an off-catalogue model, meaning it never appeared in Rolex's official publications. These pieces are discreetly offered only to the brand's most valued and elite clientele. Its elusive nature has earned it the nickname "ghost" watch among collectors.
The specifications of the timepiece are a masterclass in understated opulence:
- Case: Crafted from 18-carat white gold and measuring 40mm.
- Diamonds: The case is elegantly set with 54 brilliant-cut diamonds.
- Sapphires: The bezel features 36 distinctive baguette-cut blue sapphires.
- Dial: Made from silver obsidian, a material known for its colour-shifting properties under different lighting.
- Bracelet: It is finished with a matching white gold Oyster bracelet.
According to insights from the page Insanely Luxurious Indians, only a handful of these watches are believed to exist globally. This extreme scarcity, coupled with its unofficial status, makes any sighting a major event in the watch community. With a reported value exceeding ₹13.5 crore (over $15 million), it is the kind of asset typically kept in a secure vault or, as demonstrated, on the wrist of a global icon like Shah Rukh Khan.
Quiet Luxury: The SRK Signature
The entire episode is a textbook example of Shah Rukh Khan's unique approach to style and status. There were no loud logos, no ostentatious displays of wealth. Instead, he exemplified "quiet luxury" – a philosophy where extreme value and rarity are communicated through subtlety and impeccable taste. While participating in one of the world's most flashy New Year's celebrations, SRK managed to make his most talked-about statement with a mere glance at his wrist, proving once again why he reigns supreme.
