Prime Minister Narendra Modi has set social media and fashion circles abuzz after being spotted wearing an elegant timepiece from homegrown brand Jaipur Watch Company. The Roman Baagh watch, priced at approximately ₹55,000, has quickly become the most-discussed accessory in the country, highlighting India's growing luxury craftsmanship.
The Historical Significance Behind the Timepiece
What makes this watch particularly special is its deep connection to India's history. The Roman Baagh features a rare 1947 one-rupee coin at its center, displaying the iconic walking tiger design that remarkably resembles the Make in India emblem. This coin holds historical importance as it represents the final year of coins minted under British rule, produced only in late 1946 and throughout 1947, making it a valuable collector's item.
Blending Heritage with Modern Engineering
While the watch celebrates vintage India, it incorporates contemporary technology for reliable performance. The 43mm stainless steel timepiece belongs to the brand's "Baagh Collection" and operates using a Japanese Miyota 8215 Automatic movement, known for its international reliability. The collection offers four variants with both Roman and Devanagari numeral dials in golden and silver-toned cases.
The watch boasts several modern features including sapphire crystal with internal AR coating, a see-through back case, and 5 ATM water resistance, ensuring it combines aesthetic appeal with practical durability.
The Impact of PM Modi's Endorsement
The Prime Minister's choice to wear a homegrown luxury watch sends a powerful message about the evolving perception of Indian craftsmanship. This endorsement, whether intentional or not, demonstrates that Indian brands can establish prestige without seeking Western validation.
Gaurav Mehta, Founder of Jaipur Watch Company, expressed his reaction to this unexpected moment: "Our honourable Prime Minister, Shri Narendra Modi ji, wearing a watch designed by a humble, homegrown brand like Jaipur Watch Company was not just a moment of surprise - it was a powerful reminder of what Indian craftsmanship can achieve."
Mehta added that this represents a significant shift in the luxury narrative, where "Indian luxury was once considered a myth. Today, it is a conversation. Tomorrow, it will be a global calling card."
The watch company remains committed to supporting the vision of a self-reliant India, where Make in India becomes recognized globally as a mark of excellence.
Redefining India's Luxury Landscape
In a market traditionally dominated by European watchmaking giants, an Indian brand capturing national attention marks a milestone moment. The Roman Baagh symbolizes a changing narrative where Indian craftsmanship is gaining prominence rather than being sidelined.
With PM Modi's endorsement accelerating interest, Jaipur Watch Company has become a talking point among collectors, fashion enthusiasts, and supporters of the Swadeshi movement. The clear message emerging is that luxury made in India is not only possible but desirable, distinctive, and globally competitive.
This single accessory choice has sparked conversations about India's rising luxury sector and the artisans behind it, potentially reshaping consumer preferences and boosting confidence in homegrown brands across the country.
