Timex Elevates the Runway at Mysore Fashion Week Season 8
Mysore, Karnataka, India – The city of Mysore was illuminated by three days of high fashion, celebrity glamour, and design excellence as Timex Presents Mysore Fashion Week (MFW) Season 8 concluded in spectacular style. Held from March 13 to 15, 2026, at the picturesque Silent Shores Resort, Spa & Convention Centre, the event showcased a vibrant fusion of creativity and craftsmanship.
Timex as Title Sponsor: Blending Fashion with Watchmaking
Timex helmed the fashion week as the Title Sponsor, celebrating the synergy between fashion and watchmaking. The runway came alive with over 15 designers presenting their latest collections across three days. In a unique twist, Timex watches were reimagined beyond the wrist, incorporated into the styling as distinctive design elements within garments and accessories.
Deepak Chhabra, Managing Director of Timex Group India, expressed enthusiasm: "We are delighted to sponsor Mysore Fashion Week Season 8, placing Timex at the center of a platform that celebrates creativity and craftsmanship. This association reflects our commitment to India's evolving fashion narrative. Today, a watch is more than an accessory; it defines personal style, and Timex is proud to see watches take their place as bold style statements. Through this partnership, we aim to inspire confident self-expression by seamlessly blending timeless design with contemporary aesthetics."
Day One: Elegance and Star Power
The event kicked off with a grand finale collaboration between Timex and designer Gagan Kumar. He presented a dreamy palette of white and ivory accented with pearls, blending Indo-western ensembles with contemporary silhouettes that exuded elegance. Timex watches were seamlessly woven into the styling, emerging as striking design elements on the runway. Actor Archana Gautam brought star power as the showstopper, elevating the finale with her commanding presence.
Day Two: Edgy and Contemporary Vibes
The mood shifted to bold and edgy on Day Two with the Rehan Shah x Timex collaboration. This collection featured sharp cuts, statement jumpsuits, and modern silhouettes, unveiling an edgy and contemporary aesthetic. Actor Ritu Shivpuri lit up the runway as the showstopper, adding a dramatic flourish to the high-energy showcase. Timex watches were integrated into the styling narrative, enhancing the overall impact.
Day Three: Tailored Sophistication and Heritage Craftsmanship
Day Three celebrated tailored sophistication and heritage craftsmanship. Bengaluru-based designer Pankaj Soni presented Timex watches alongside a sharply tailored collection of suits and blazers in tones of black, beige, and white, highlighting understated sophistication and modern tailoring. Jayanthi Ballal showcased an opulent mood board of luxurious silks and elegant sarees, reflecting the richness of Indian craftsmanship. Actor Aditi Pohankar took center stage as the showstopper, embodying the timeless elegance of the collection. Each look was thoughtfully styled with Timex watches, reinforcing the timepieces as central style statements.
Event Success and Designer Showcases
Jayanthi Ballal, Founder of Mysore Fashion Week, commented on the event's success: "Mysore Fashion Week continues to grow as a vibrant platform that celebrates creativity, craftsmanship, and emerging talent. Season 8 brought together designers with unique voices, inspiring collections, and incredible energy from the audience. It is rewarding to see Mysore steadily evolving into a destination for fashion, design, and cultural expression."
The event featured collections from other celebrated designers, including:
- Rosy Ahluwalia
- Riyaz Ganji
- Aynaa Worrld
- Suresh Menon
- Bhargavi Kunam
- Kingshuk Bhadhuri
Alongside these, emerging design talent also showcased their work. Over the three days, the runway was further elevated by celebrity showstoppers such as Actors Mannara Chopra, Anupriya Goenka, Vatsal Sheth, and Ishita Dutta, creating a visually captivating fashion spectacle for guests, designers, and industry insiders.
Conclusion: A Timeless Celebration
With its seamless blend of couture, celebrity presence, and brand experiences, Timex Presents Mysore Fashion Week Season 8 celebrated creativity while spotlighting the city of Mysore. Timex timepieces ensured that every moment on the runway was truly timeless, reinforcing the brand's role in the fashion industry.
About Timex Group India Ltd: Timex Group India Ltd (TGIL) designs, manufactures, and markets innovative timepieces. It is part of Timex Group, a privately held company headquartered in Middlebury, Connecticut, with multiple operating units and over 2,000 employees worldwide. In India, TGIL manages a portfolio of brands including Timex, Versace, Guess, Gc, Philipp Plein, Plein Sport, Ferragamo, Nautica, Ted Baker, adidas, and UCB. It retails via more than 5,000 offline trade stores and key online marketplaces, along with over 40 exclusive franchise stores under the Just Watches and Timex World banners.
