Srijan Group Diversifies into Fashion Retail with 'Srijan Style' Launch
Kolkata-based real estate developer Srijan Group has made a strategic entry into the fashion retail sector, unveiling a new brand named 'Srijan Style'. The company has committed an initial investment of Rs 500 crore to establish this venture, marking a significant diversification from its core real estate operations.
Expansion Plans and Store Rollout
According to Keshav Agarwal, director of Srijan Realty Pvt Ltd, the group plans to launch approximately 10 stores in Kolkata during the first quarter of operations. The flagship store is slated for Gariahat, with additional outlets set to open in locations such as Bandel, Madhyamgram, Serampore, Bagnan, Sodepur, Murarai in Birbhum, and Asansol. Agarwal emphasized that all stores will be company-owned, with no immediate consideration for a franchise model.
The long-term vision includes opening about 50 stores across Bengal by the end of the financial year 2026-27. Over the next decade, the group intends to invest around Rs 2,000 crore to support nationwide expansion, reflecting a robust growth strategy.
Broader Growth Strategy and Market Focus
Shyam Sunder Agarwal, Chairman and Managing Director of Srijan Realty, outlined ambitious plans for the next three to four years, targeting the establishment of roughly 200 stores. The expansion will primarily concentrate on Eastern India, with a focus on Tier 2, 3, and 4 markets to tap into underserved regions.
This move aligns with the group's aim to leverage its real estate expertise to create a strong retail presence in smaller cities and towns.
Sourcing and Manufacturing Approach
The group will source garments from approximately 200 manufacturers spread across India. Shyam Sunder Agarwal explained that Srijan Style will provide fabric and designs to these manufacturers, who will then produce garments according to the brand's specifications. This collaborative model ensures quality control and consistency in product offerings.
This foray into fashion retail represents a bold step for Srijan Group, combining its real estate background with a new consumer-focused venture to drive growth in the competitive retail landscape.
