Schiaparelli's Unbeatable Grammy Streak: Fashion's Lucky Charm for Music Royalty
Fashion and the Grammy Awards have always shared an inseparable bond, creating iconic moments that transcend music. However, in recent years, one particular luxury fashion house has quietly established itself as the ultimate good-luck charm for Grammy royalty. The evidence is compelling: for three consecutive years, every Album of the Year winner has walked the red carpet wearing Schiaparelli creations, creating an unprecedented fashion streak in music history.
The Winning Trio: Schiaparelli's Grammy Dominance
This remarkable pattern began two years ago when Taylor Swift accepted her Album of the Year award for Midnights while wearing a dramatic white Schiaparelli gown complemented by elegant black opera gloves. The following year, Beyoncé finally claimed her long-awaited Album of the Year victory for Cowboy Carter, and she too chose Schiaparelli for her triumphant moment. Most recently, at the 68th Grammy Awards held in Los Angeles on February 1, 2026, history repeated itself when Bad Bunny won the top honor for Debí Tirar Más Fotos while dressed in Schiaparelli attire.
Three years, three Album of the Year winners, and one fashion house – this consistent pattern has transformed Schiaparelli into what many now consider a certified good-luck charm for Grammy success. While fashion observers had noticed this emerging trend, Dazed Digital was the first publication to formally document this remarkable correlation. Although creative director Daniel Roseberry isn't personally handing out trophies, his visionary designs have undeniably become woven into some of music's most historic moments.
Beyond Schiaparelli: A Fashion Spectacle Unfolds
The 68th Grammy Awards represented far more than just Schiaparelli's winning streak – the entire event transformed into a comprehensive fashion spectacle. The red carpet showcased an intriguing blend of current-season looks alongside carefully curated archive pieces, with celebrities treating the prestigious platform as their personal runway. Each appearance told a story, combining style with personal expression in memorable ways.
Chappell Roan, never one to embrace conventional fashion choices, made a bold statement in a custom Mugler chiffon dress suspended from a prosthetic torso – a daring styling move confirmed by her stylist, Genesis Webb. As last year's Best New Artist winner, Roan presented the same award to Olivia Dean, who used her moment to honor her immigrant grandmother while wearing custom Chanel designed by Matthieu Blazy, beautifully merging emotional resonance with sartorial elegance.
Red Carpet Revelations and Fashion Statements
Pregnancy announcements have evolved into significant red carpet moments, creating a new tradition of maternity style statements. Following Rihanna's iconic baby bump reveal on the Met Gala steps last year, numerous celebrities have embraced this trend. Sienna Miller and Ellie Goulding showcased their pregnancies at the Fashion Awards in December, while Wunmi Mosaku did the same at the Golden Globes. At the Grammys, stylist Joanie Del Santo, wife of musician Dijon, joined this growing movement by announcing her second pregnancy in impeccable style.
Men's fashion also claimed its spotlight during the event. Harry Styles, who won Album of the Year in 2023, arrived this year wearing Dior by Jonathan Anderson. His look creatively reimagined classic tailoring, featuring a reworked version of the iconic Bar jacket paired unexpectedly with mint-green ballet flats – a signature Styles combination that perfectly balanced tradition with contemporary flair.
Theatrical Fashion and Political Messaging
Lady Gaga, never one to shy away from fashion drama, delivered two distinct style moments. For her performance, she delved into Alexander McQueen's legendary AW09 "The Horn of Plenty" archive, bringing full theatrical energy to the stage. On the red carpet, she adopted a darker, moodier aesthetic with a black feathered gown by Matiéres Fécales – pure Gaga artistry without compromise.
Perhaps the most significant fashion statement of the evening wasn't a garment but an accessory. The "ICE Out" pin, worn by numerous celebrities including Justin and Hailey Bieber, Joni Mitchell, Kehlani, Billie Eilish, and Finneas, subtly transformed the red carpet into a platform for political messaging. This demonstrated that fashion at the Grammys wasn't merely about aesthetics – it had evolved into a medium for meaningful social commentary.
Fashion's Enduring Grammy Legacy
This year's Grammy Awards reaffirmed that the ceremony represents far more than music's highest honors. It has become a cultural phenomenon where fashion trends originate, personal statements are amplified, and occasionally, a couture house quietly embeds itself into pop culture history. Schiaparelli's remarkable three-year streak with Album of the Year winners exemplifies how fashion and music continue to intersect in increasingly significant ways, creating moments that resonate far beyond the awards themselves.
