Kai Cenat Steps into Fashion with Vivet Brand Launch
Kai Cenat, a top Twitch streamer and YouTuber, has made a big move into the fashion world. He started his own clothes brand called Vivet. The news came out through a special YouTube video posted on January 13th, 2026. The video is titled *I Quit* and runs for 23 minutes. In it, Kai talks openly about his mental health. He explains why he decided to create this brand.
Emotional Video Reveals Personal Struggles and Italian Inspiration
The video shows Kai in a deep conversation with his mother. It then follows his trip to Italy. There, he learns about luxury denim production and creative design for Vivet. Kai says the brand reflects his personal growth. It shows his passions and desires outside of his online work. He makes it clear he is not depressed. Instead, he is looking for more fulfillment in his life.
Mixed Fan Reactions to Vivet Launch
Fans had different opinions after seeing the first look at Vivet. Some people praised Kai's ambition and creative vision. They see the brand as a bold step into fashion. One fan wrote, "Crazy how people hate him for having his own passion." This shows support for Kai's new venture.
Other fans linked the launch to Kai's personal life and past heartbreak. Comments like "He has never been the same since losing her" and "The heartbreak really messed with him" suggest some viewers think emotional struggles influenced the brand. These reactions highlight how fans connect Kai's projects to his personal journey.
Kai's Hands-On Role in Vivet Production
Despite criticism on his YouTube video, Kai was deeply involved in making Vivet. This shows his passion for quality production. His dedication to improving his skills excites him. It also gives fans a behind-the-scenes look at the process.
New Chapter in Kai Cenat's Life
The launch of Vivet comes as Kai streams less content recently. He has also been sharing posts about mental health. This marks a new chapter for him. Through personal reflection and hands-on design, Vivet represents both a move into fashion and a search for happiness. Kai Cenat's new clothing line brings a mix of appreciation, criticism, and speculation about his past.
