The year 2025 in fashion will be remembered for one name: Kim Taehyung, globally known as V of BTS. Emerging from his mandatory military service, the superstar didn't just return to the public eye; he redefined it, establishing himself as the year's undisputed fashion muse. His style journey through the year was a masterclass in evolution, moving from stark minimalism to runway luxury and intimate editorial storytelling. Here are the five definitive looks that captured his sartorial dominance.
The Post-Military Reset: A New Fashion Era Begins
V's fashion choices in 2025 marked a distinct shift. Analysts and fans noted a move away from overt gimmicks toward sharper, more intentional selections. His wardrobe seamlessly blended practical utility, high-end luxury, and narrative-driven editorial aesthetics. Each public appearance or brand moment after his service wasn't merely about wearing clothes; it sparked global conversations about modern menswear, the role of jewelry for men, and the nature of influence itself.
1. The Power of Discharge-Day Minimalism (June 2025)
V's first official sighting after completing his military duty in June 2025 set the tone for his new chapter. The impact lay not in flashy logos or bold silhouettes, but in profound restraint. He chose a simple, all-black ensemble that was deliberately pared-back. This minimalist approach intentionally highlighted his transformed physique—a noticeably more athletic and bulked-up frame that became a major point of discussion in coverage of his return. The sole luxury accent was his Cartier watch, a subtle cue that anchored the look in quiet, undeniable status. This single accessory demonstrated its influence by reportedly triggering sold-out frenzies, a testament to his power in the accessories market.
2. Parisian "Quiet Luxury" at Celine (July 2025)
In July, V attended the Celine menswear show in Paris, embodying the essence of "quiet luxury." His outfit was a study in intentional understatement: a worn-in leather jacket paired with relaxed denim and a plain white t-shirt. This unfussy, uniform-like style communicated expense precisely because it didn't try hard to be noticed. The scene outside the venue was telling, with crowd energy reaching levels typically reserved for concerts, proving that his mere presence had become a fashion week spectacle in its own right.
From Trends to Statements: Defining Menswear Moods
3. The "Gym-Core" Moodboard Moment (May 2025)
Even during his service, V's influence was palpable. Fitness updates and images from his military period, circulating around May 2025, popularized a functional, tactical-athleisure vibe. This "gym-core" phase featured sleeveless layers, utilitarian color palettes, and a focus on pure practicality. Its widespread appeal stemmed from its authenticity—it didn't appear overly styled but genuinely lived-in. This quality made it perfectly translatable into everyday menswear inspiration, cementing its place in the fan-fashion ecosystem and beyond.
4. Cartier's High Jewelry Power Play (2024 Announcement, 2025 Momentum)
V's strategic alignment with Cartier, announced in 2024 and gaining full momentum in 2025, was framed as a significant luxury partnership. Multiple outlets highlighted his role as a global ambassador and the brand's focus on his modern appeal. This context transformed his appearances in high jewelry—particularly pieces featuring Cartier's iconic Panthère motifs—into powerful statements. On him, heritage jewelry ceased to be costume and became a natural extension of personal style, challenging and expanding conventions around how men can wear such pieces with ease and confidence.
5. The Intimate Birthday Editorial (December 2025)
As the year closed, V shared a more personal and sensual editorial set of images for his birthday in December. Leaning into a stripped-back aesthetic, the visuals featured minimal styling, wet-look hair, and a raw, intimate energy. The public and media reaction was swift, with many dubbing him "living art." The deeper takeaway, however, was his confident use of simplicity as a tool for control. This look signaled a move from high-performance fashion to a more nuanced cultivation of persona, demonstrating his matured command over his public image.
Through these five distinct style phases—from discharge-day minimalism in June to his moody December editorial—BTS's V narrated a year of sophisticated transformation. He proved that true style influence in 2025 was less about following trends and more about confidently setting a personal tone that the world eagerly watches.
