The skies over Ranchi are set to be a spectacular canvas this Makar Sankranti, as the city's bustling kite markets have already taken off with vibrant energy. Shops across the capital of Jharkhand are witnessing a steady stream of enthusiastic buyers, drawn by an impressive and colourful array of innovative kite designs.
Patriotic Themes and Pop Culture Dominate Demand
This year, a distinct trend is capturing the imagination of flyers, especially the youth. Theme-based and patriotic kites are unequivocally ruling the market. Vendors report that designs commemorating Operation Sindoor and those featuring images of Prime Minister Narendra Modi and Indian Army personnel are among the fastest-selling items, flying off the shelves almost as quickly as they are stocked.
The demand isn't limited to nationalistic fervour. To captivate younger children, a wide variety of kites themed on popular animated characters like Doraemon, Pokemon, and Motu-Patlu are in high demand. Furthermore, creative and exciting shapes such as sharks, fighter jets, rockets, Spiderman, dholaks, snakes, and fiery patterns are adding to the diverse visual feast available to customers.
Vendor Insights and Shifting Customer Preferences
Vijay Oraon, a vendor operating in the busy Upper Bazaar, confirmed the noticeable shift in buying patterns. He stated, "Kites with special themes are flying off the shelves. There is a clear shift in customer preference, especially among youngsters, who are specifically demanding kites based on Operation Sindoor and patriotic designs. These theme-based kites have become the main attraction in the market." This observation highlights how festival merchandise is evolving to reflect contemporary sentiments and popular culture.
Price Range and Durable Options for Enthusiasts
Shoppers have a broad spectrum of choices to fit every budget. Kites are available in a wide price range, from as low as Rs 3 to as high as Rs 300. For those seeking a more durable and high-performance flying experience, kites made from parachute cloth are a popular premium choice. Known for their enhanced sturdity and ability to stay airborne for longer durations, these kites are priced between Rs 120 and Rs 300.
The vibrant scene at Ranchi's kite markets is a clear indicator of the city's readiness for the upcoming harvest festival. With a perfect blend of tradition, patriotism, and pop culture taking wing, the skies on Makar Sankranti promise to be a dynamic and colourful spectacle.
