SUGAR Cosmetics Introduces Sugarquoted Podcast for Beauty Education
SUGAR Cosmetics has officially launched a groundbreaking new podcast called Sugarquoted. This marks the first podcast of its kind dedicated entirely to beauty education in India. The premium beauty brand collaborated with YOSO Media, a leading content and storytelling studio, to create this innovative platform.
Vineeta Singh Takes the Hosting Role
The podcast features Vineeta Singh as its host. She serves as the CEO and Co-founder of SUGAR Cosmetics. Many recognize her from her role as a Shark on Shark Tank India. Singh brings her extensive expertise and authentic voice to the conversations.
She aims to provide depth and authenticity to beauty discussions. The current beauty industry often focuses on viral trends and conflicting advice. Sugarquoted seeks to change that narrative by offering thoughtful and intelligent dialogue instead.
Featuring Diverse Voices and Perspectives
The podcast showcases raw and unfiltered conversations with various industry figures. Guests include creators, founders, dermatologists, and beauty opinion leaders. These discussions offer direct insights from people who shape the future of beauty.
The debut episode features Ankush Bahuguna, a pioneering male beauty creator in India. He is well-known for breaking gender barriers in makeup through his popular series Wing It With Ankush. Bahuguna has collaborated with numerous global brands throughout his career.
Season one includes a diverse lineup of other prominent voices as well:
- Diipa Khosla, founder of the global beauty brand Indē Wild
- Dr. Jamuna Pai, a pioneering cosmetologist and founder of Blush Clinic
- Namita Thapar, a successful entrepreneur and investor
These conversations cover multiple aspects of beauty, including makeup and skincare. They also explore broader topics like culture, science, entrepreneurship, women's wellness, and personal identity. This combination brings together perspectives rarely seen on a single Indian beauty platform.
Addressing a Gap in the Beauty Market
India's beauty and personal care market currently holds a valuation of 28 billion US dollars. Experts project this figure will reach 34 billion dollars by 2028. The industry has experienced an explosion of content in recent years.
However, there remains a noticeable shortage of credible and educational voices. Sugarquoted aims to bridge this significant gap. The podcast creates a trusted platform where beauty receives discussion with proper nuance, context, and depth.
Leadership Perspectives on the Launch
Vineeta Singh shared her thoughts about the new podcast launch. She stated that beauty in India deserves a deeper conversation. With Sugarquoted, they are creating a space to move beyond trends. The podcast explores what beauty truly means as a ritual, passion, business, and form of self-expression.
Singh emphasized that this podcast is for anyone who has ever loved a lipstick or obsessed over a skincare routine. It also appeals to those who wonder why beauty matters more than people often admit.
Ashish Sangle, Co-founder and COO of YOSO Media, also commented on the collaboration. He acknowledged that podcasting may seem crowded currently. However, he strongly believes that long-form content still builds trust when executed with clarity and intent.
Partnering with SUGAR Cosmetics on Sugarquoted allows them to combine their experience in building content-led platforms with SUGAR's deep understanding of Indian beauty consumers. Sangle described this as more than just another podcast. He called it a meaningful step toward elevating beauty education in India.
Podcast Format and Availability
Season one of Sugarquoted consists of ten episodes in total. New episodes will release every Friday across all major streaming platforms. This includes popular platforms like YouTube and Spotify Podcasts.
Viewers can simply search for Sugarquoted to tune in and follow the podcast. The launch represents SUGAR Cosmetics' latest initiative to engage with beauty enthusiasts across India.
About the Collaborating Companies
SUGAR Cosmetics was co-founded by Vineeta Singh and Kaushik Mukherjee in 2015. Over the past decade, it has grown into one of India's leading premium beauty brands. The company specifically targets bold, independent women who refuse to be stereotyped.
SUGAR offers a cruelty-free product range across multiple categories:
- Lips
- Eyes
- Face
- Nails
- Skin
These products are crafted in state-of-the-art facilities located across India, Germany, Italy, and Korea. The brand maintains a presence in over 40,000 retail outlets across more than 550 cities. It has become a cult favorite among Gen Z and millennials throughout the country.
Backed by millions of beauty enthusiasts and marquee investors, SUGAR remains committed to creating products that perfectly match every Indian skin tone.
YOSO Media specializes in podcast production, personal branding, and content-led growth for founders and brands. Over the past three years, the studio has worked closely with entrepreneurs, leaders, and organizations. They help these entities build credibility and trust through long-form content, particularly podcasts and founder-led media platforms.
YOSO Media combines strategic narrative design with consistent distribution. This approach enables founders and brands to turn content into a meaningful growth lever. It strengthens audience connection, brand recall, and long-term community engagement.
