The global beauty community, particularly in India where K-beauty holds significant sway, is in mourning following the sudden and tragic passing of a beloved online figure. South Korean beauty creator Daddoa, renowned for her serene demeanour and artistic, soulful approach to makeup, has died. She was 29 years old.
A Calm Voice Silenced: The Official Announcement
Her agency, Leferi Beauty Entertainment, confirmed the heartbreaking news on December 25. The statement revealed that Daddoa, whose real name was Lee Da-sol, had passed away on December 16. In a move to respect the family's wishes during this difficult time, the agency did not disclose the cause of death. They explicitly requested the public and her legion of fans to refrain from speculation and to allow the late creator to rest in peace.
This request underscores the intimate connection Daddoa fostered with her audience. For over 1.2 million subscribers, she wasn't just another influencer chasing viral trends. She represented a familiar and comforting presence in the often chaotic digital landscape.
The Legacy of a First-Generation K-beauty Pioneer
Daddoa began her YouTube journey in 2015, during the early, more personal days of South Korea's beauty content scene. Her channel grew organically, not through loud challenges or dramatic transformations, but through a consistent, gentle philosophy. Her videos were a masterclass in subtlety—featuring clean skin, soft colour palettes, and expressive eye looks—all delivered at a thoughtful, unhurried pace.
Watching her felt less like a tutorial and more like sharing a quiet moment with a friend who deeply loved her craft. This authentic approach was a hallmark of her work. In older videos, Daddoa had spoken candidly about being bullied in school, sharing how makeup evolved for her from a protective "armour" into a genuine tool for building confidence piece by piece.
An Enduring Impact on Fans and the Beauty World
This raw honesty resonated powerfully, especially with young viewers navigating insecurities. Her channel became a safe haven where beauty was framed as self-expression and healing, not perfection. Following the news, her YouTube comments section flooded with deeply personal tributes. Fans from India and across the globe shared stories of growing up with her videos, learning makeup during awkward teenage years, and finding calm simply by watching her skilled hands work.
A Leferi Beauty Entertainment representative rightly noted that Daddoa was a first-generation beauty creator who helped showcase the global potential of Korean beauty. Long before K-beauty became a worldwide phenomenon, creators like her were its quiet architects, building its foundation on sincerity and heart.
Her absence is profoundly felt precisely because her presence was so steady and reassuring. Daddoa proved that makeup could be soft, that beauty could be a gentle act of self-care, and that creative influence doesn't require shouting. While she left far too soon, her impact lingers—in saved playlists, in makeup techniques she taught, and in the quiet confidence she helped instill in countless individuals. Her legacy persists in every soft brush stroke and in the enduring idea that beauty can, indeed, feel like comfort.
