In a significant move that has set Kollywood abuzz, the release date for actor Sivakarthikeyan's highly anticipated film Parasakthi has been advanced. The production team has officially announced that the film will now arrive in cinemas on January 10, 2025, shifting from its original scheduled date of January 14.
Distributor Pressure Drives Strategic Shift
The primary catalyst for this change is reported to be strong demand from film distributors and theatre owners. According to trade analysts, the decision aims to navigate the intensely competitive screen allocation and revenue-sharing landscape typical of the Pongal festival period. By releasing four days earlier, Parasakthi secures a crucial advantage in theatre availability, allowing it to establish a solid foothold and generate sustained audience momentum before the peak festive weekend begins.
This preponement is widely seen within the industry as a mark of confidence in the film's commercial prospects. It provides the production a clearer window to build word-of-mouth, which is vital for long-term box office success during a crowded season.
A High-Profile Box Office Face-Off
This new release date sets the stage for a direct box office clash. Parasakthi will now open just a day before the release of Vijay's Jana Nayagan, which is slated for January 11. The latter film carries immense weight as it is touted to be the legendary actor's final cinematic project, sending expectations soaring among his massive fanbase.
While such a clash was largely inevitable given the Pongal window, industry observers are framing it as a healthy and exciting competition. The performance of Parasakthi in this scenario is viewed as a critical test of Sivakarthikeyan's star power and his ability to draw audiences against formidable competition.
Building Momentum for a Festive Victory
Directed by acclaimed filmmaker Sudha Kongara, Parasakthi boasts a strong ensemble cast including Jayam Ravi, Sreeleela, and Atharvaa in pivotal roles. The film's promotional campaign is in full swing, with its recently launched musical tracks receiving an enthusiastic response from fans.
Adding to the pre-release excitement, a special exhibition titled 'The World of Parasakthi' is currently underway in Chennai. The exhibit, which showcases vehicles and set materials used in the film's production, will remain open to the public until December 25. This immersive experience is designed to deepen fan engagement and hype ahead of the premiere.
All eyes are now on January 10, as Parasakthi prepares to kick off what promises to be one of the most thrilling and closely watched Pongal box office races in recent Tamil cinema history.
