Lady Gaga and Doechii have turned heads with their latest music video 'Runway', featuring custom-made ensembles by renowned Indian designer Gaurav Gupta. The video, which debuted on Friday, showcases the duo in striking outfits that blend avant-garde aesthetics with traditional Indian craftsmanship.
Custom Creations for the Stars
Gaurav Gupta, known for his sculptural silhouettes and intricate draping, created two distinct looks for the artists. Lady Gaga wore a dramatic black gown with exaggerated shoulders and a sweeping train, adorned with crystal embellishments that caught the light with every movement. Doechii opted for a futuristic silver bodysuit paired with a flowing cape, featuring intricate cutouts and metallic accents.
Behind the Design
In a statement, Gupta expressed his excitement about collaborating with the musicians. 'Working with Lady Gaga and Doechii has been a dream. Their bold artistic visions align perfectly with our design philosophy. We aimed to create pieces that not only complement the song's energy but also stand as works of art in their own right,' he said.
The music video, directed by a yet-to-be-named filmmaker, features the duo in a high-fashion runway setting, interspersed with surreal visuals. The choice of Gaurav Gupta's couture underscores the growing global appeal of Indian designers in the international fashion scene.
Global Recognition for Indian Couture
This collaboration marks another milestone for Gaurav Gupta, whose designs have been worn by celebrities like Beyoncé, Cardi B, and Priyanka Chopra. The inclusion of his work in a major music video highlights the increasing cross-cultural exchange in the entertainment industry.
Fans have taken to social media to praise the looks, with many noting how the outfits enhance the song's themes of confidence and self-expression. The video has already garnered millions of views within hours of its release.
As Lady Gaga and Doechii continue to push boundaries in music and fashion, this partnership with Gaurav Gupta cements their status as style icons unafraid to embrace diverse influences.
