Producer Shruti Nishanth Unveils Maaranmani as More Than Just a Genre Film
For producer Shruti Nishanth, the upcoming film Maaranmani represents a profound cinematic endeavor that transcends conventional genre boundaries. In an exclusive discussion, Nishanth describes the project as a unique fusion of crime thriller and love story, deeply embedded in cultural reflection.
A Blend of Romance and Suspense with Cultural Depth
"It's a crime thriller, but it's a love story also," Nishanth explains, emphasizing the dual nature of the narrative. He elaborates that the film seamlessly integrates elements of romance and suspense while being anchored in a thoughtful examination of tradition and change.
The central theme revolves around transformation and societal shifts. "If I have to put the theme into a clause, it's about change... the traditional shift from one decade to the other, and how we look at our traditions right now," he states, highlighting the film's exploration of evolving cultural values.
Rooted Cinema from Karnataka's Coastal Belt
Set against the picturesque backdrop of Karnataka's coastal region, Maaranmani draws heavily from its geographical and social context. Nishanth calls it "rooted cinema... but in an organic way." He stresses a commitment to authenticity over stylization, aiming to present the genuine essence of the locale.
"What we see there is what we try to bring to the audience," he notes, describing the immersive experience of Mangaluru. "When you step into Mangaluru, that's an entirely different vibe. They still hold those rooted traditions in their day-to-day activities." This approach ensures the film captures the authentic spirit of the region.
Balancing Content and Commerce as a Filmmaker
Identifying himself as "not a mere producer" but a dedicated filmmaker, Shruti Nishanth underscores the responsibility of harmonizing artistic content with commercial viability. He acknowledges the diverse audience landscape, stating, "Audience is widespread. I can't target one particular group."
While avoiding the label of mass cinema, he incorporates universal elements to broaden appeal. "I don't call it mass cinema, but I have brought in mass elements in between so it reaches all kinds of audiences," he reveals, showcasing his strategic approach to filmmaking.
Challenges and Conviction in a Competitive Industry
Nishanth admits that convincing established technicians to join the project poses significant challenges. "If I approach bigger names, they already have a basket full of fruits. My content has to speak and say, 'Come, grab me'," he shares, emphasizing the need for compelling storytelling to attract talent.
Despite the growing dominance of OTT platforms, his faith remains steadfast in the theatrical experience. "From my childhood, I've been a theatrical person. Big screen is always the screen. The 5.1 or Dolby experience enhances cinema in a larger way," he asserts, advocating for the immersive power of cinema halls.
Through Maaranmani, Shruti Nishanth aims to deliver a film that not only entertains but also resonates with cultural authenticity and emotional depth, bridging the gap between traditional storytelling and contemporary audience expectations.
