Rajat Bedi, the actor who recently returned to public attention through Aryan Khan's production 'The Ba***ds of Bollywoods', has consistently expressed his feelings about being excluded from promotional activities for Hrithik Roshan's landmark film 'Koi Mil Gaya'. Now, in his latest commercial venture, the actor appears to have delivered consecutive subtle jabs at the beloved science fiction movie through clever references and visual cues.
Amazon Prime Video Commercial Features Villain Arc Therapy
Bedi recently filmed an advertisement for streaming giant Amazon Prime Video that explores villain character development arcs, incorporating unmistakable nods to Hrithik Roshan's 2003 blockbuster. The commercial opens with Bedi seated in an office setting, asking viewers "Pehchana? (Recognised me?)" before revealing he has visited a specialized therapist named Anubhavi who focuses on villain character arcs.
Alien Invasion Reference Connects to Krrish 4 Announcement
The actor explains that his New Year's resolution was to become the ultimate villain, but his plans were disrupted upon reading news about aliens potentially taking over Earth in 2026. This reference gains particular significance when considering that in September 2025, director Rakesh Roshan announced production for 'Krrish 4' would commence in mid-2026, creating a clear connection to the alien-themed franchise that originated with 'Koi Mil Gaya'.
Visual Nods to Iconic Film Elements
In another scene, Bedi is shown shielding himself from sunlight while repeatedly uttering "Dhoop, dhoop", prompting his therapist to offer solutions for his predicament. Following the therapy session, during what is labeled "judgement day", a mysterious character enters the office hopping while trapped inside a sack.
This character is introduced as "Neela Khajur", described as a sunlight enthusiast, which serves as an indirect reference to Jadoo, the beloved alien character from 'Koi Mil Gaya' who was similarly transported in a sack. Bedi then dramatically kicks the sack, sending it flying into outer space in a scene that unmistakably echoes the film's memorable moments.
Commercial Concludes with Amazon Prime Message
The advertisement concludes with Rajat Bedi delivering the tagline: "It doesn't matter ki season shuru kaise hua; what matters is ki season khatam kaise karoge. (It doesn't matter how the season started; what matters is how you end it). So sweetheart, there's still time to reach your prime." This final statement clearly reveals the commercial's purpose as promotion for Amazon Prime Video's streaming service.
Bedi's Previous Comments About Koi Mil Gaya Promotion
During his appearance at the Khajuraho International Film Festival (KIFF), Rajat Bedi had previously addressed his experience with 'Koi Mil Gaya', stating: "'Koi Mil Gaya' became a blockbuster and was promoted extensively with Hrithik Roshan, Preity Zinta, and Rakesh Roshan. I was left out of the publicity, but even today, people recognise me and love me for that role. I can't take that away. It was wonderful working with Rakesh ji—he is one of the best directors I've worked with."
This commercial appears to continue Bedi's pattern of indirectly addressing his exclusion from the film's promotional activities while simultaneously capitalizing on the continued cultural relevance of the iconic movie. The clever incorporation of 'Koi Mil Gaya' elements demonstrates how Bollywood references continue to resonate with Indian audiences decades after a film's initial release.
