When Super Bowl Meets Hollywood: Dunkin's Star-Studded Teaser Creates Buzz
When the Super Bowl merges with celebrity culture, it creates an entirely new dimension for both football enthusiasts and Hollywood fans. It's a unique intersection where the intensity of sports meets the glamour of entertainment, resulting in a shared experience that generates widespread excitement. Simply put, the thrill of football combined with the appeal of seeing superstars creates a middle ground of pure entertainment and engagement.
Dunkin's Super Bowl LX Teaser Features Iconic Stars
That's exactly what Ben Affleck from Good Will Hunting, Jennifer Aniston and Matt LeBlanc from Friends, and Jason Alexander from Seinfeld have accomplished by joining forces for Dunkin's Super Bowl LX advertisement teaser. They've effectively doubled the excitement for both football and Hollywood fans by coming together for what promises to be a memorable commercial spot.
The Mysterious VHS Tape: "Golden Cringe" and "No Can See This"
Dunkin' has released two intriguing clips that have captured audience attention. One centers around a mysterious 1995 VHS tape, while the other likely shows reactions to this enigmatic recording. In the first one-minute installment titled "Golden Cringe," Affleck attempts to spark curiosity among an unimpressed audience for what he describes as either "Monster cringe" or "Golden Cringe."
The Justice League actor pitches his idea to Aniston, LeBlanc, and Alexander with characteristic enthusiasm: "Jen, Matt, I got a pitch for ya. What's old is new, what's cringe is good, what's up is down. We're sitting on a gold mine... You're looking at me now like you don't believe. Studios didn't believe. Networks didn't believe. You know who believed? Dunkin'. When I went to go get a coffee, they were selling them. I'm talking about '92. Other stores were kicking me out..."
In the second installment, appropriately named "No Can See This," Affleck presents the actual 1995 VHS tape and patiently awaits the reactions of his celebrity colleagues. Each responds differently, adding to the teaser's charm. Alexander wonders if Affleck directed Argo (which he indeed did), LeBlanc expresses interest in obtaining a copy of the tape, while Aniston delivers the memorable line: "No can one see this."
The Big Reveal: February 8, 2026
The contents of that mysterious tape will finally be revealed on February 8, 2026, when Dunkin' airs its full Super Bowl advertisement during the championship game. This strategic teaser campaign has successfully generated anticipation and discussion among both sports and entertainment audiences.
Dunkin's Super Bowl Advertising Legacy
Dunkin' and Ben Affleck have developed a strong partnership for Super Bowl advertisements over recent years. For the past three consecutive years, the doughnut-and-coffee brand has run Super Bowl commercials featuring the New England Patriots fan, who starred in the 2023, 2024, and 2025 spots.
Affleck has appeared alongside an impressive roster of celebrities including Matt Damon, Tom Brady, Bill Belichick, Jordon Hudson, Jennifer Lopez, Jeremy Strong, Casey Affleck, Donnie Wahlberg, and numerous other stars. This consistent celebrity involvement has helped establish Dunkin's Super Bowl ads as anticipated annual events.
Previous Success: The "DunKings" Spot
One particularly memorable advertisement was Dunkin's "DunKings" spot featuring Ben Affleck and Jennifer Lopez during Super Bowl LVIII. In that commercial, Affleck auditions for Lopez's studio where Tom Brady appears as a cool, orange-glassed, groovy DJ. Lopez shuts down Affleck's expectations with the line, "We talked about this," prompting Affleck to gather Damon and Brady to leave. As they prepare to depart, Lopez coyly asks the seven-time Super Bowl champion to stay, saying, "Tom? You can stay," while Affleck and Damon exit the scene.
This blend of sports references, celebrity cameos, and humorous scenarios has become Dunkin's signature approach to Super Bowl advertising, creating memorable moments that resonate with diverse audiences.
