Akshay Kumar's 'Bhooth Bangla' Song to Premiere with 'Dhurandhar: The Revenge'
Audiences have recently applauded Akshaye Khanna's performance in the film 'Dhurandhar', and excitement is already building for its highly anticipated follow-up, 'Dhurandhar: The Revenge', which is slated for a March 19 release. While speculation has been rife about superstar Akshay Kumar making an appearance in this action drama, insiders have clarified that he will not feature in the film itself. Instead, viewers will witness a special surprise linked to his upcoming project.
'Bhooth Bangla' Song to Debut with 'Dhurandhar: The Revenge'
Rather than a cameo, a promotional track from Akshay Kumar's horror comedy 'Bhooth Bangla' will be screened alongside 'Dhurandhar: The Revenge', effectively unveiling the first glimpse of director Priyadarshan's much-anticipated movie. This unusual move breaks from the long-standing tradition of attaching trailers to theatrical releases, marking a bold and innovative strategy in Bollywood marketing.
Why a Song Instead of a Trailer?
As mentioned by Mid-Day, sources reveal that producer Ekta Kapoor believed a music launch would generate stronger recall than a conventional teaser. "Akshay and Priyadarshan's 2007 horror comedy 'Bhool Bhulaiyaa' benefited immensely from its title song, 'Teri Aankhein Bhool Bhulaiyaa', which became wildly popular. So, this time, with Pritam having composed another song that has the potential to become a chartbuster, Ektaa felt it would catch on among listeners and create buzz around 'Bhooth Bangla'. Attaching it to 'Dhurandhar: The Revenge' made sense as it's among the most awaited films," the source explained. This approach leverages nostalgia and musical appeal to build early interest.
Grand Scale Filming of 'Bhooth Bangla' with a Spooky Twist
Co-starring Tabu and Wamiqa Gabbi, 'Bhooth Bangla' is described as a fantasy horror comedy rooted in themes of black magic. The musical number was reportedly shot on an elaborate set resembling a haunted mansion, complete with over 100 background dancers performing alongside Akshay Kumar. This blend of spectacle, nostalgia, and horror-comedy elements aims to spark early curiosity about 'Bhooth Bangla' while capitalizing on the anticipation surrounding 'Dhurandhar: The Revenge'.
With its unique promotional strategy, the film industry is watching closely to see if this move pays off in generating buzz and audience engagement ahead of the official release.
