The Indian Institute of Management Mumbai (IIM Mumbai) has joined forces with TeamLease EdTech Ltd to introduce two innovative executive certificate programs designed to cultivate AI-ready leaders capable of steering organizations through today's technology-driven business landscape. This strategic partnership marks a significant step in bridging the gap between academic excellence and industry requirements in the rapidly evolving digital economy.
Program Overview and Hybrid Delivery Model
Both newly launched programs – the Executive Certificate Program on Digital Transformation & AI and the Executive Certificate Program in Strategic Sales and AI-Driven Marketing – will be delivered through a comprehensive hybrid format. This flexible learning approach combines:
- Weekend live online sessions for convenient remote participation
- Immersive campus modules at IIM Mumbai for hands-on experience
- A capstone project that applies theoretical knowledge to real-world challenges
This blended delivery method ensures working professionals and senior managers can enhance their skills without disrupting their career commitments while benefiting from the prestigious IIM Mumbai campus experience.
Curriculum Focus and Learning Outcomes
Participants in these programs will gain practical exposure to cutting-edge business concepts and technologies, including:
- Real-world applications of artificial intelligence across business functions
- Data-driven strategy formulation and implementation
- Industry 4.0 frameworks for modern manufacturing and operations
- Digital value creation through innovative business models
- Advanced sales strategy development and execution
- AI-enabled marketing decision-making processes
Program-Specific Details and Objectives
Digital Transformation & AI Program
The Executive Certificate Program on Digital Transformation & AI concentrates on enterprise-wide technological transformation. Key focus areas include:
- Strategic alignment of emerging technologies with business objectives
- Business model innovation for competitive advantage
- Operational excellence through digital tools and processes
- Leadership development for the digital economy
Strategic Sales and AI-Driven Marketing Program
The Executive Certificate Program in Strategic Sales and AI-Driven Marketing equips participants with contemporary frameworks to:
- Drive sustainable revenue growth in competitive markets
- Optimize go-to-market strategies using data analytics
- Leverage AI for enhanced customer insights and personalization
- Improve sales effectiveness through technology integration
- Build data-led marketing organizations
Faculty Collaboration and Industry Relevance
Participants will engage directly with IIM Mumbai's distinguished faculty, experienced industry practitioners, and peer professionals from diverse sectors. This collaborative learning environment fosters rich knowledge exchange and strengthens professional networks across industries.
Program coordinators Prof. Purnima S. Sangle, Prof. Rofin T M, and Dr. Jasashwi Mandal emphasized the programs' timeliness, stating: "We are excited to launch these programs at IIM Mumbai as organizations navigate accelerating digital disruption and rapidly evolving markets. These certificates equip participants with the strategic mindset, practical frameworks, and applied skills needed to harness AI, lead transformation, and drive sustainable growth."
Partnership Perspective
Shantanu Rooj, Founder & CEO of TeamLease EdTech, highlighted the collaboration's significance: "Our partnership with IIM Mumbai reflects a shared commitment to building leadership capability at the intersection of technology, strategy, and market execution. These programs are industry-relevant, outcome-oriented, and aligned with the real-world challenges faced by today's senior professionals."
Additional Benefits and Application Information
Successful completion of either program makes participants eligible for Executive Alumni status at IIM Mumbai, providing ongoing access to the institute's resources and network. The application process is currently open, with interested candidates encouraged to visit the official program websites for detailed information and enrollment procedures.
IIM Mumbai, formerly known as the National Institute of Training in Industrial Engineering (NITIE), achieved its prestigious IIM status in August 2023, bringing enhanced recognition to its executive education offerings. These new programs represent the institute's continued commitment to addressing contemporary business challenges through innovative, practical learning solutions.
