SICCI and PMFME Scheme Organise Tamil Nadu Food Processors' Conclave in Trichy to Foster Export Growth
The Southern India Chamber of Commerce and Industry (SICCI), in collaboration with the Prime Minister's Formalisation of Micro Food Processing Enterprises (PMFME) scheme, successfully organised the Tamil Nadu Food Processors' conclave in Trichy on Friday. This significant event aimed to empower local entrepreneurs by providing them with essential guidance on transitioning into the export market.
Empowering Entrepreneurs for Global Markets
Organisers highlighted that the conclave served as a crucial platform for entrepreneurs who have benefited from the PMFME scheme. The focus was on equipping them with knowledge about export opportunities, market access strategies, and the necessary procedures for export compliance and promotion. By understanding these key aspects, entrepreneurs can effectively transform their local businesses into successful export ventures.
Expert Insights on Process and Strategy
B Nandhakumar, the lead project manager for the PMFME scheme in Tamil Nadu, emphasised the importance of a holistic approach for food entrepreneurs. He advised participants to concentrate on every stage of the process, from packaging and quality control to branding and exploring international markets. Nandhakumar encouraged attendees to enhance their branding and packaging strategies to better market their products on a global scale.
Learning from Global Success Stories
During the conclave, local food entrepreneurs were urged to draw inspiration from the growth trajectories of global food companies. Small-scale producers were specifically advised to leverage their unique strengths and distinctive qualities to capture a share of the expanding global food market. This approach can help them stand out in a competitive international landscape.
Guidance from Export Import Federation of Trichy
Members of the Export Import Federation of Trichy (EIFT) played a key role in sensitising participants to the intricacies of international markets. They stressed the importance of dedicating time to study these markets thoroughly for successful exports. G Sathish Kumar, secretary of EIFT, shared that basic yet critical information was provided to food entrepreneurs keen on exporting.
This included details on product labelling requirements, such as mentioning weight, FSSAI licence number, country of origin, and ingredients. Kumar noted that several women entrepreneurs in Trichy are producing innovative products like millet health mix, adai (breakfast) batter mix, and healthy parotta dough, and they are actively considering exporting these items from the region.
