Strategic Partnership Forged Between Indian and Dutch Exhibition Giants
In a significant development for India's exhibition and convention industry, Kinexin Convention Management, the Indian sister company of Korea's national exhibition center KINTEX and operator of the government-owned Yashobhoomi (India International Convention & Expo Centre, IICC), has entered into high-level strategic discussions with Royal Jaarbeurs, the Netherlands' premier trade exhibition organizer. The pivotal meeting took place at Royal Jaarbeurs' headquarters in Utrecht on January 13, 2026, marking a new chapter in international collaboration within the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.
Exploring Collaborative Opportunities for International Exhibitions
During the comprehensive discussions, representatives from both organizations delved into numerous opportunities for strategic collaboration focused on developing and hosting international exhibitions in India. The dialogue emphasized leveraging their respective institutional expertise, operational capabilities, and extensive global industry networks to create world-class exhibition platforms. This partnership aims to tap into India's rapidly expanding industrial and trade landscape, which presents immense potential for specialized exhibitions across various sectors.
VIV Select India: The First Joint Initiative
As a tangible outcome of this growing cooperation, Royal Jaarbeurs' international division, VNU Europe, in partnership with the Poultry Federation of India, is already organizing VIV Select India. This premier "Feed to Food" trade exhibition is dedicated to the animal protein and livestock industry and is scheduled to take place from April 22 to 24, 2026, at the state-of-the-art Yashobhoomi Convention Centre in New Delhi. This event serves as a foundational project demonstrating the practical implementation of their collaborative vision.
Building a Comprehensive Portfolio of Industry-Specific Exhibitions
Building on the momentum generated by the VIV Select India initiative, Kinexin Convention Management and Royal Jaarbeurs explored the potential to jointly develop a broader portfolio of industry-specific exhibitions. These exhibitions would be meticulously tailored to address the unique needs of India's diverse and rapidly growing industrial sectors. The discussions reflected a shared ambition to establish sustainable, high-quality exhibition platforms that can effectively respond to the evolving demands of both Indian and global industries, fostering innovation and trade.
Combining Centuries of Expertise and Strategic Assets
Royal Jaarbeurs brings to the table over a century of experience as a leading European exhibition organizer, boasting a robust international portfolio across key industrial sectors such as agriculture, food, manufacturing, and logistics. On the other hand, Kinexin Convention Management is supported by KINTEX's proven track record as Korea's largest national exhibition organizer and venue operator. Kinexin oversees the operation of Yashobhoomi (IICC), India's premier international convention and exhibition complex. Both parties identified significant potential for collaboration at Yashobhoomi, envisioning it as a strategic hub for global exhibitions in India, capable of attracting international participants and showcasing Indian industries on a global stage.
Expanding to Broader Multilateral Cooperation
The dialogue between Kinexin and Royal Jaarbeurs also extended to broader multilateral cooperation, with the partners exchanging views on future exhibition collaborations that could span India, the Netherlands, Korea, and other global markets. Through continued and deepened cooperation, the two organizations aim to contribute to more profound cross-border industry exchange and the development of globally competitive exhibition platforms. This multilateral approach is expected to enhance knowledge sharing, best practices, and innovation in exhibition management and execution.
Signaling New Opportunities in the Global MICE Industry
This strategic engagement has drawn growing attention within the international MICE industry, signaling new and exciting opportunities for cross-border exhibition development and enhanced global industry collaboration centered on India. The partnership is poised to elevate India's position as a key destination for international exhibitions, driving economic growth, fostering industrial development, and strengthening India's connections with global trade networks. The collaboration represents a forward-looking initiative that aligns with India's aspirations to become a global hub for business and trade events.
