The cultural city of Mysuru is set to become the epicenter of India's traditional crafts and agro-products as the third edition of the GI Mahotsav gets underway. This national event, organized by the Union Ministry of Micro, Small and Medium Enterprises (MSME), aims to celebrate and promote the country's vast Geographical Indication (GI) heritage.
Celebrating a Legacy of Unique Products
The primary goal of GI Mahotsav 3.0 is twofold: to promote India's vibrant GI ecosystem on a national stage and to strengthen crucial market linkages for the traditional producers behind these iconic goods. A Geographical Indication tag is a sign used on products that have a specific geographical origin and possess qualities or a reputation due to that origin. From Mysuru's own sandalwood to Darjeeling tea and Kanchipuram silk, India boasts hundreds of such registered GIs.
The Union MSME Ministry has been actively conducting a series of such national GI events to bring these unique products and their creators into the limelight. The event in Mysuru represents a significant step in this ongoing initiative, providing a dedicated platform for artisans and farmers to connect with larger markets, retailers, and exporters.
Mysuru: A Fitting Host for Heritage
Choosing Mysuru as the venue is a strategic and symbolic decision. The city, renowned for its royal heritage and cultural wealth, is itself home to several GI-tagged products. Hosting the Mahotsav here creates a powerful synergy, immersing visitors in an environment where tradition and economic opportunity intersect. The event is expected to draw producers, buyers, policymakers, and enthusiasts from across the nation.
Empowering Artisans and Strengthening the GI Ecosystem
The broader impact of GI Mahotsav 3.0 extends beyond a mere exhibition. It is a concerted effort to empower local communities and preserve traditional knowledge. By facilitating direct market access, the event helps ensure that the economic benefits of the GI tag truly reach the grassroots-level producers. This initiative aligns with the government's vision of fostering sustainable livelihoods and promoting Vocal for Local in a tangible way.
The event was officially announced for December 3, 2025, marking a key date in India's cultural-commerce calendar. As the curtains rise on GI Mahotsav 3.0, all eyes are on Mysuru to witness the dazzling diversity of India's geographical indication legacy and the skilled hands that keep it alive.
