Nandani Creation Stock Surges 42% After Impressive Business Update
Investors are cheering for Nandani Creation Limited. The small-cap fashion stock has delivered a spectacular performance in early 2025. Its share price rocketed by as much as forty-two percent in just nine trading sessions this year. On Tuesday, the stock continued its positive momentum, trading up by one point five percent at ₹38.67 per share.
Business Update Fuels Investor Optimism
The rally began after the Jaipur-based company released a crucial business update on January 7th. This update focused on the performance of its flagship brand, Jaipur Kurti. In a filing to the stock exchanges, Nandani Creation reported robust year-on-year sales growth. The company credited sustained consumer demand across its entire portfolio of ethnic and contemporary apparel for this success.
"Growth was driven by improved sell-through across both offline and online channels," the company stated in the filing. "We also saw higher customer traction and strong performance in key categories like festive wear, daily wear, office wear, and occasion wear."
Crossing the ₹100 Crore Milestone
This sustained sales momentum led to a significant achievement. Nandani Creation crossed the ₹100 crore sales mark in the calendar year 2025. This represents a growth of approximately forty-six percent over the sales recorded in CY 2024. This milestone places the Jaipur Kurti brand among a select group of profitable Indian fashion brands that have reached this scale.
A Strategic Transformation Story
Anuj Mundhra, Chairman and Managing Director of Nandani Creation, explained the company's strategic journey. "From 2014 to 2022, we built a strong first-mover advantage with a digital-first model," he said. The company achieved nationwide reach and a compound annual growth rate of fifty-two percent during that period.
However, challenges emerged. Rising competition and increasing customer acquisition costs as a pure online player prompted a major shift. The company decided to transform from an online supplier into a well-rounded, omnichannel brand.
"In FY 2023 and FY 2024, this strategic shift led to a temporary moderation in sales as we established channel parity," Mundhra noted. "Now, in the current phase from 2025 to 2028, we have strengthened our omnichannel presence. We are transforming into a prominent national brand."
About Nandani Creation Limited
Established in 2012, Nandani Creation is an online-first fashion company based in Jaipur. It specializes in women's Indian wear. The company operates under several brand names:
- Jaipur Kurti
- Amaiva – By Jaipur Kurti
- Jaipur Kurti Luxe
- Desi Fusion
The company's head office is in Jaipur. Sales are driven through a combination of online platforms and offline retail stores.
Nandani Creation Share Price Trends
The small-cap stock has shown notable volatility in the near term. Here is a snapshot of its recent performance:
- The share price gained nearly thirty-four percent in the last month.
- It shed nine percent over the last six months.
- Over the last five years, the stock has descended by over thirty-six percent.
Nandani Creation shares are listed exclusively on the National Stock Exchange. The stock hit a fifty-two-week high of ₹59 on February 7, 2025. It reached a fifty-two-week low of ₹26 on December 31, 2025.
Disclaimer: This article is for educational purposes only. Readers are advised to consult with a qualified investment advisor before making any investment decisions.
