Swiggy Instamart, India's leading quick-commerce platform, has unveiled its comprehensive year-end analysis for 2025, providing a captivating snapshot of the nation's evolving shopping habits. The report goes beyond mere numbers, offering a narrative on how Indians seamlessly blended the purchase of everyday essentials with high-value luxury items, all through the convenience of instant delivery.
Luxury on Demand: High-Value Orders Define Festive & Tech Spending
The 2025 data underscores a significant shift, with consumers increasingly trusting quick-commerce for major purchases. During Diwali, a user from Bengaluru made headlines by spending nearly ₹2 lakh on a single order, which included a 1 kg silver brick worth ₹1,97,000. The trend was even more pronounced on Dhanteras, where the platform witnessed a staggering over 400% surge in gold purchases compared to 2024.
This luxury-on-demand phenomenon extended to electronics. A gadget enthusiast from Hyderabad splurged ₹4.3 lakh to buy three iPhone 17 units in one go. Similarly, a tech lover in Noida spent ₹2.69 lakh in a single cart on a mix of Bluetooth speakers, SSDs, and robotic vacuum cleaners. In a more personal spending highlight, a user in Chennai invested over ₹1 lakh throughout the year on condoms, placing 228 separate orders totalling ₹1,06,398.
The King of Carts: Kochi User Crowned Top Spender of 2025
The title of Swiggy Instamart's top spender for the year was claimed by a user from Kochi, Kerala. This customer's annual expenditure crossed an astonishing ₹22 lakh. Their cart was a fascinating mix of the extravagant and the everyday, featuring 22 iPhone 17s, 24K gold coins, a Philips air fryer, alongside routine items like Tic Tacs, milk, eggs, ice cream, and fresh fruits.
Everyday Essentials: The Real MVPs of Indian Kitchens
While luxury items grabbed headlines, the backbone of Swiggy Instamart's business remained the daily essentials that fuel Indian households. The report identified curry leaves, dahi (yogurt), eggs, milk, and bananas as the undisputed repeat-order champions across the country. One particularly dedicated customer placed 368 orders for curry leaves in the year, almost one for every single day.
The scale of dairy consumption was monumental. India ordered more than 4 packets of milk per second on the platform in 2025, a volume sufficient to fill over 26,000 Olympic-size swimming pools. Within the dairy category, paneer comfortably outsold cheese by more than half, and for every 10 cheese orders, approximately 9 were for butter and spreads.
For late-night cravings, one snack reigned supreme. Masala-flavoured chips secured the number one spot for late-night orders in 9 out of India's top 10 cities, proving to be the nation's favourite midnight munchies.
What the 2025 Trends Tell Us About India's Shopping Future
Swiggy Instamart's 2025 year-end analysis paints a clear picture of a dual-speed market. On one hand, the platform has become a trusted destination for significant, high-consideration purchases like gold and premium electronics, especially during festive periods. This reflects a deepening consumer confidence in the reliability and security of quick-commerce services.
On the other hand, the relentless demand for fresh groceries and daily staples highlights how these platforms have woven themselves into the fabric of everyday life. The data on milk, eggs, and curry leaves is not just about consumption; it's about the integration of instant delivery into daily meal planning and kitchen management. The report solidifies the position of quick-commerce as an all-encompassing solution, catering equally to impulsive luxury buys and methodical household management.
