In a significant boost to India's burgeoning pet care sector, Chennai-based startup Right4Paws has successfully secured an investment of Rs 14 crore in its Series A funding round. The capital infusion came from a consortium of high-net-worth individuals (HNIs), with UAE-based Three Pins Capital acting as the exclusive advisor for the transaction.
Funding to Fuel Expansion and Innovation
The freshly acquired funds are earmarked for aggressive growth and scaling operations. Right4Paws plans to channel the investment into several key areas to solidify its market position. Primary focus will be on scaling its manufacturing infrastructure, which includes setting up a new production facility. The company also aims to onboard specialised talent across functions, introduce innovative new product categories, and significantly expand its distribution footprint across India.
Bridging a Gap in India's Pet Food Landscape
Operating from Coimbatore, Right4Paws is targeting a crucial void in India's estimated Rs 5,000 crore pet food market. The company's core proposition lies in merging the benefits of whole-food nutrition with the practicality of commercial pet food. Their philosophy is to offer meals that are not only convenient and safe but also scientifically formulated for species-specific dietary needs.
Elaborating on the company's approach, Dhanu Roy, founder and director of Right4Paws, stated, "Our science-led formulations are developed by veterinary nutritionists in the UK and backed by dedicated research and development. We design products with whole foods centered around the pet's digestive system, which promotes better health and ultimately contributes to a longer, healthier life." Roy further emphasized the startup's ambitious vision to emerge as a trusted global natural pet food brand originating from India.
Building a Foundation for Global Ambitions
The Series A round is seen as a foundational step for the startup's future trajectory. Sameer Achan, co-founder of Right4Paws, highlighted the strategic importance of the funding. "This investment provides us with the solid foundation we need to expand rapidly, diversify into new product categories, and strategically prepare for our entry into international markets," Achan remarked.
The move underscores the growing investor confidence in the pet care industry in India, which is experiencing rapid growth driven by increasing pet adoption and a rising focus on premium, health-focused nutrition for companion animals.
