In a significant boost to its growth ambitions, customer engagement platform MoEngage has announced a massive expansion of its Series F funding round. The company has secured an additional $180 million, catapulting the total capital raised in this round to a substantial $280 million.
Funding Details and Strategic Investors
The latest infusion of capital was spearheaded by new investors ChrysCapital and Dragon Funds, with Schroders Capital also joining the round. The company confirmed that existing backers TR Capital and B Capital participated once again. This new tranche comes swiftly on the heels of a $100 million raise in November 2025, demonstrating strong and continued investor confidence.
Avendus Capital acted as the exclusive financial advisor for this deal. The round also included secondary transactions, providing partial exits for early investors including Eight Roads Ventures, Helion Venture Partners, Z47, and Ventureast.
Capital Allocation: AI, Acquisitions, and Global Teams
MoEngage has outlined a clear roadmap for deploying the fresh capital. A primary focus will be on investing in and enhancing its artificial intelligence-driven product suite, Merlin AI. The funds will also fuel the company's geographical expansion, specifically aimed at strengthening its go-to-market teams in the key regions of North America and Europe.
Furthermore, the company stated it will actively evaluate strategic acquisition opportunities to bolster its technology and market reach. In a move highlighting its commitment to its team, MoEngage also completed its second employee share buyback program, worth approximately $15 million, benefiting 259 current and former employees.
Leadership and Investor Confidence in AI-Led Vision
Raviteja Dodda, CEO and Co-founder of MoEngage, emphasized the collective effort behind this milestone. He stated that a liquidity program ensures employees and early investors share in the success, reflecting the company's culture of ownership. Dodda expressed gratitude for the partnership with the new and existing investors as MoEngage scales globally.
Investors echoed strong belief in the company's direction. "ChrysCapital is excited to partner with MoEngage for its next phase of AI-led growth," said Rishabh Iyer, Vice-President at ChrysCapital. He praised the company's disciplined operations and execution in the competitive US market.
Similarly, Ridhi Chaudhary, Chief Investment Officer at Dragon Funds, noted being impressed by MoEngage's strong management, continuous product innovation, and durable growth, believing its AI capabilities position it well in the marketing technology sector.
Broadening Product Focus and Market Reach
Founded in 2014, MoEngage helps consumer brands analyze user behavior and engage customers across channels like mobile apps, web, email, and messaging. The platform has recently expanded its focus beyond marketing teams to directly cater to product teams as well.
This shift is powered by new offerings like MoEngage Analytics, which combines behavioral data with engagement tools, and MoEngage Inform, a solution for transactional messages like OTPs and alerts. These tools aim to place marketing and product teams on a unified data platform.
The company claims to work with over 1,350 consumer brands across 75 countries, reaching more than 2 billion customers monthly. Since its inception, MoEngage has raised close to $422 million, according to data from Tracxn.
