For Indian food lovers who relish exploring diverse cuisines at premium restaurants, a new membership program promises significant savings and exclusive perks. The ITC Culinaire subscription, an annual plan for Club ITC members, is designed to make fine dining and luxury stays more rewarding with instant discounts and a suite of valuable vouchers.
What is the ITC Culinaire Subscription Plan?
ITC Culinaire is an exclusive annual dining and hospitality subscription available for purchase to existing Club ITC loyalty program members. The core benefit is an instant 20% discount on eligible food and beverage bills at over 350 participating restaurants across ITC Hotels, Welcomhotels, and other partner properties like Sheraton New Delhi.
The plan is offered in three tiers: Classic, Select, and Elite. Members can purchase a subscription for one to five years, with the option to add a spouse for a nominal fee. The longer the subscription tenure, the more discounted the effective annual rate becomes.
Detailed Benefits and E-Voucher Breakdown
Beyond the consistent 20% dining discount, the subscription's value is amplified by a collection of e-vouchers, which vary by plan. Key perpetual benefits include a 20% discount on laundry and spa services during hotel stays and enhanced earning of Green Points, ITC's reward currency.
Members also enjoy a special "Members Day offer"—a Buy One Get One free deal on all drinks, including cocktails and mocktails, on the last Friday of every month from November 1, 2025, to March 31, 2026.
E-Voucher Comparison Across Plans
The vouchers provided with each plan significantly boost its worth. Here is a summary of the key vouchers:
- Complimentary Night Stay: Not available in Classic, 1 voucher in Select, and 2 vouchers in Elite. Valid at all ITC Hotels, Sheraton New Delhi, and select Welcomhotels.
- Complimentary Buffet Meals: 2 vouchers in Classic, 2 in Select, and 4 in Elite.
- 50% Discount on F&B Bill: Not in Classic, 2 vouchers in Select and Elite (max 4 guests, excludes Bukhara and Avartana).
- Discount on Stay Rates: Classic offers 1 voucher for 15% off Best Available Rates (BAR). Elite offers 5 vouchers for 20% off BAR. Bookings must be made via the guest contact centre.
Additional vouchers for specific plans include discounts on group dining, spa treatments, Fabelle chocolates, SLEEEP mattresses, and Buy One Get One on drinks.
Pricing Analysis: Is the ITC Culinaire Worth It?
The subscription fee varies based on the plan and duration. For a one-year commitment, the prices are: Classic at Rs. 8,500, Select at Rs. 19,000, and Elite at Rs. 29,500.
For the Culinaire Classic plan (Rs. 8,500/year), the combined value of its vouchers—like two free buffet meals, a 50% discount on group dining, and a BOGO on drinks—can easily surpass the membership cost if utilized fully. The recurring 20% discount on dining adds continuous value for regular patrons.
The Culinaire Select plan (Rs. 19,000/year) includes one complimentary night stay voucher. Given that room tariffs at many ITC properties range from Rs. 10,000 to Rs. 20,000 per night, this single voucher can offset the entire annual fee, making the other discounts and vouchers pure added benefit.
The top-tier Culinaire Elite (Rs. 29,500/year) provides two complimentary night stay vouchers. Using these at high-end properties can deliver value matching or exceeding the subscription price alone, with all other perks providing substantial extra savings.
Milestone Rewards and Additional Perks
The program incentivizes higher spending with milestone rewards. Based on eligible food and beverage spends in a subscription year, members can unlock:
- Rs. 30,000 spent: One complimentary room upgrade voucher.
- Rs. 90,000 spent: Complimentary buffet meal for two.
- Rs. 1,20,000 spent: Rs. 5,000 hotel credit for a suite night stay.
- Rs. 2,00,000 spent: Another complimentary buffet meal for two.
Furthermore, members earn accelerated Green Points on spends: 3% to 12% on F&B and 2% to 8% on accommodation, depending on their Club ITC tier. Double Green Points are also earned during the member's birthday week.
Final Verdict: Who Should Subscribe?
The ITC Culinaire subscription presents compelling value for specific demographics. Frequent diners at ITC's array of restaurants, even if they don't stay overnight, will find the Classic plan highly beneficial. The 20% discount alone can lead to significant annual savings for those who visit regularly.
For individuals and families who combine dining with occasional luxury stays, the Select or Elite plans are more suitable. The complimentary night stay vouchers effectively prepay for the membership, while the other benefits reduce the overall cost of indulgent experiences.
Prospective members should evaluate their dining frequency, preference for ITC brands, and travel habits. When used optimally, the subscription can deliver value far exceeding its cost, making it a shrewd investment for discerning food enthusiasts and regular patrons of ITC's hospitality group.
