Tata Motors has witnessed an unprecedented surge in demand for its newly launched Sierra SUV, with the vehicle garnering more than 70,000 bookings within just 24 hours of opening its order books. This remarkable feat translates to an average of roughly 3,000 bookings every hour on the inaugural day, signaling a blockbuster reception for the nostalgic yet modern offering.
Overwhelming Demand and Pricing Strategy
The automaker has revealed that beyond the confirmed bookings, nearly 1.35 lakh prospective customers have already selected their preferred configurations and are in the final stages of completing their purchase process. Tata Motors credits this massive interest to the SUV's nostalgia-driven design, contemporary features, and the availability of multiple powertrain options.
Launched as a completely new generation model, the Sierra revives a legendary nameplate from the 1990s. It blends retro-inspired styling cues with a host of modern elements and advanced technology. The SUV is offered with a starting ex-showroom price of ₹11.49 lakh, going all the way up to ₹21.29 lakh for the top-end variant.
Tata Sierra: Complete Price List and Engine Options
The Tata Sierra is available in a wide range of variants powered by three different engine choices: a 1.5-litre naturally aspirated petrol, a 1.5-litre turbo-petrol, and a 1.5-litre diesel. Here is a detailed look at the variant-wise pricing (ex-showroom):
1.5-litre NA Petrol:
- Smart + (MT): ₹11.49 lakh
- Pure (MT): ₹12.99 lakh | (AT): ₹14.49 lakh
- Pure + (MT): ₹14.49 lakh | (AT): ₹15.99 lakh
- Adventure (MT): ₹15.29 lakh | (AT): ₹16.79 lakh
- Adventure+ (MT): ₹15.99 lakh
- Accomplished (MT): ₹17.99 lakh
1.5-litre Turbo-Petrol:
- Adventure + (AT): ₹17.99 lakh
- Accomplished (AT): ₹19.99 lakh
- Accomplished + (AT): ₹20.99 lakh
1.5-litre Diesel:
- Smart + (MT): ₹12.99 lakh
- Pure (MT): ₹14.49 lakh | (AT): ₹15.99 lakh
- Pure + (MT): ₹15.99 lakh | (AT): ₹17.49 lakh
- Adventure (MT): ₹16.49 lakh
- Adventure + (MT): ₹17.19 lakh | (AT): ₹18.49 lakh
- Accomplished (MT): ₹18.99 lakh | (AT): ₹19.99 lakh
- Accomplished + (MT): ₹20.29 lakh | (AT): ₹21.29 lakh
Booking Process and Delivery Timeline
The all-new Tata Sierra is now open for bookings pan-India. Interested buyers can secure their vehicle through two channels:
- Online: Via Tata Motors' official website.
- Offline: By visiting any authorized Tata Motors dealership.
A token amount of ₹21,000 is required to confirm the booking. The company has announced that the deliveries for the Sierra SUV will commence from January 15, 2026. The initial phase of deliveries is expected to prioritize the higher-end trims, with the lower variants following shortly after.
This phenomenal booking response sets a strong precedent for Tata Motors in the competitive SUV segment, proving the potent combination of emotional connect and modern utility.
