Global lighting leader Signify has significantly bolstered its footprint in India's tech capital, Bangalore. The company, formerly known as Philips Lighting, has inaugurated three new exclusive retail stores dedicated to its premium and smart lighting range.
Strategic Expansion in a Key Market
This move marks a strategic push to capture a larger share of the growing market for intelligent and connected home solutions in India. The new outlets, branded as Philips Smart Light Hubs, are located in prominent Bangalore neighborhoods: Indiranagar, Whitefield, and Jayanagar. Each hub is designed to be an experiential space where customers can interact with and customize advanced lighting systems.
Sumit Joshi, the Vice Chairman and Managing Director of Signify Innovations India Limited, emphasized the importance of this expansion. He stated that Bangalore, with its tech-savvy population and high disposable income, is a perfect testing ground and growth market for smart home products. The company aims to provide a seamless, hands-on experience for consumers looking to upgrade their homes with intelligent lighting that offers convenience, ambiance, and energy efficiency.
Showcasing the Future of Home Lighting
The newly launched hubs will serve as comprehensive display centers for Signify's entire portfolio of smart and decorative lighting. Key product lines on show include the popular Philips Hue ecosystem, which allows users to control color, intensity, and schedules via a smartphone app or voice commands through assistants like Amazon Alexa and Google Assistant.
Other highlighted ranges include Philips WiZ connected lighting, which offers smart features without the need for a separate hub, and the elegant Philips Ambiance collection. The stores will also feature professional architectural and outdoor lighting solutions, catering to a wide spectrum of customers from homeowners to interior designers and builders.
This expansion increases the total number of Philips Smart Light Hubs across India to 15, reflecting Signify's confidence in the country's appetite for premium, technology-driven home improvement products. The company has been consistently investing in its retail and omni-channel strategy to make its products more accessible to Indian consumers.
Driving Growth in the Smart Home Segment
The launch aligns with broader trends in the Indian consumer durables market, where smart home adoption is accelerating. Factors such as increasing internet penetration, the rise of voice-controlled devices, and a growing focus on home aesthetics and security are fueling this demand. Signify's expansion is a direct response to these evolving consumer preferences.
By establishing dedicated spaces in high-traffic urban centers, Signify not only enhances brand visibility but also educates the market. The hubs are staffed with trained lighting consultants who can guide customers through the process of selecting, designing, and installing a customized smart lighting setup for their homes or offices.
This aggressive retail push is expected to strengthen Signify's market leadership in the premium lighting segment in India. It also signals the company's commitment to driving the transition from conventional lighting to connected, LED-based systems, which are central to its sustainability goals and the global shift towards energy-efficient technologies.
